Meet Our March ResMan Rockstars

Heather — CPM – Regional VP of Sales 

Where did you grow up? I grew up in Southington, CT, moved to FL after college and am now a snow-bird in an empty-nest between NC and FL! 

When did you join ResMan? October of 2017

What has been your proudest moment at ResMan? The day I was hired, for real.  I spent 14 years in Operations in Property Management.  I was always the software go to, trainer, implementation manager, new tech discoverer and love technology.  When I moved to the supplier side, I worked for a partner of ResMan. I saw ResMan and said, “Why is everyone not using ResMan!?”  I fell for the Software, the people, and the culture.  When I received my offer, I have never been so honored and proud!  

If you could switch your job with anyone else within ResMan, whose job would you want?  I love my role but if I had to, I would be very interested in working with our supplier network team.  I am a believer that it is impossible to be the best at everything. I love the fact that ResMan was designed to be the best core software (Marketing, Operations & Accounting) while providing a true open API working with the industry’s premier ancillary partners.  New technology drives innovation!  These partnerships are not only critical to support best-in-class companies, enhance ResMan’s Platform but I have been able to develop relationships with so many amazing industry professionals.      

I like this Quote from Simon Sinek: “If we were good at everything, we’d have no need for each other.”

What motivates you to come to work every day?  I believe in our platform, I love our company culture, I feel like I am part of a big family and I am proud to be with an industry technology disputer.  I also love the fact that ResMan fosters collaboration, creativity, diversity & inclusion.  Pure and simple, I love ResMan!       

What’s your favorite charity to support?  I love to donate to the American Red Cross, they touch so many lives.  Whether this is financial donations when areas are hard hit by natural disasters or by donating blood.  My husband and I are both O+ which is the most common and compatible with most others.  We use this as a date night when we go to donate together. 

Kristin — Director of Product Marketing

Where did you grow up? White Plains, NY

When did you join ResMan? November 2020

What are three words you’d use to describe ResMan? Team-oriented, Fast-paced, Committed

What has been your proudest moment at ResMan? Seeing the success of the CRM Webinar

What advice do you have for prospective ResMan team members?  ResMan is definitely a place where you will work really hard, but you are surrounded by smart, motivated, positive and fun people who are also working hard, so it’s a great environment where we win together!

Do you have a favorite blog, vlog, Instagram influencer? What do you enjoy most about it? Our house is full of items found through Wirecutter. We love the site for product reviews, and their blog, Real Talk, is full of fun and sometimes really odd products and ideas.

Carwin – Technical Support Specialist – Tier 2

Where did you grow up?  Shreveport, LA

When did you join ResMan? 2/2017 – Old building days!!!! lol

What are three words you’d use to describe ResMan? Positive, Growing, Adaptive 

What has been your proudest moment at ResMan? I had quite a few but I would have to say anytime a clients issue has been resolved or being asked to work more closely with integration support.

If you could switch your job with anyone else within ResMan, whose job would you want? If I had to pick I would say Elizabeth, but only for like one day not sure I could handle the pressure… lol

What motivates you to come to work every day? I am extremely interested in integrations and the functionality of how those can impact our users, so anytime I am able to work through issues with our clients on these challenges me…. Yeah, so “Challenges” is what keeps me coming back. 

What’s your favorite charity to support? United Negro College Fund or any initiative that my Fraternity (Alpha Phi Alpha Fraternity, Inc.) is working at any given time.

Ariane — Implementation Associate

Where did you grow up? I grew in province life with my Grandparents. 

When did you join ResMan? I joined ResMan July 2020.

What has been your proudest moment at ResMan? This!! As one of March RockStar.

If you could switch your job with anyone else within ResMan, whose job would you want? No one, I am happy to where I am at today.

What motivates you to come to work every day? My son and our healthy work environment. 

What’s your favorite charity to support? Feeding program for kids

Ben — Technical Lead for Reporting

Where did you grow up?  Kaufman, TX

When did you join ResMan?  April 2019

What has been your proudest moment at ResMan? The other day I worked an S1 through to a hotfix in about 30 to 45 minutes.  This hotfix needed C# skills I would not have had two years ago when I was hired and reminded me how much I have learned since I started.

If you could switch your job with anyone else within ResMan, whose job would you want? Nick Olsen, but only the architect side of it (that man has too many hats).  I love solutioning things and gathering ideas on how problems can be solved, then stitching those into a cohesive solution.  Collaborating with business, product, and tech to get something done has been some of my best moments in past jobs and I would love to do so again.

What motivates you to come to work every day? The team (both direct and extended) that I work with.  The ResMan team is awesome and I can’t wait to solve problems with them knowing that everyone is after the best outcome for us as a company and for the customer.

What’s your favorite charity to support? Habitat For Humanity is my favorite charity.  I really like that they are founded on a principal of “you help build it”.  The families receiving the homes help to build them.  Through this they learn useful skills they can use to maintain their property, and they also gain a pride of having built the house they call home.  Self-pride is something that many in the position of needing charity often have in short supply.  Helping people up and out of bad situations has to be about the whole person, physical, mental, and social and I love that H4H addresses this in the core fundamentals of their program.

Chris Meister — Software Developer II

Where did you grow up? Fort Lauderdale Florida

When did you join ResMan? April 2019

What has been your proudest moment at ResMan?  I think my proudest moment has been the launch of the Commercial project. It was really exciting to see all the hard work and dedication of the team come to fruition.

If you could switch your job with anyone else within ResMan, whose job would you want? I don’t think I would switch my job because I love development, but if I had to marketing seems like it would be a fun job.

What motivates you to come to work every day? The ability to work on and improve a product that impacts so many people. I enjoy working on a number of different products and being able to work with so many great people.

What’s your favorite charity to support?  The Dian Fossey Gorilla Fund

Gaby Costales — Software Developer II

Where did you grow up? Born and raised in Miami, FL.  

When did you join ResMan? I joined ResMan as part of the Razz Interactive acquisition in January 2020

What has been your proudest moment at ResMan? Around the end of 2020 I took on a major role in our optimizations epic to improve the overall frontend performance and load times of our websites. I proposed and executed on a variety of solutions to address technical debt that was slowing down our platform. While optimizations are always an ongoing effort and never “done”, my work directly contributed to significant speed improvements for our websites! 🤓

If you could switch your job with anyone else within ResMan, whose job would you want?  I think maybe trying out being a Product Manager would be interesting. As a developer and member of a product team, I’m always actively trying to suggest creative approaches to solve problems and innovate the websites platform. Leading a team all working towards building a better product for our users is a great role. I also enjoy poking around, organizing, and making sure stories are up to date in JIRA a little too much!

What motivates you to come to work every day?  I’ve always found coding to be an incredibly empowering craft, and I want to continue to try and master it. I like to challenge myself every day to tackle and find efficient solutions for bigger and more complex technical problems/projects.

What’s your favorite charity to support?  It’s always been important to me to advocate for women in STEM. Girls Who Code is a nonprofit organization that is dedicated to closing the gender gap in tech. I volunteered with them as a teaching assistant in the summer of 2014, and it was incredibly fulfilling to break down stereotypes about who programmers are and open up more opportunities and potential for the young women we taught. Learning computer science and programming is valuable no matter what kind of career or job someone wants to have.

Looking to join this team of Rockstars? ResMan is hiring! Check out our open positions.

How to Measure Property Management Software ROI

How to Measure Property Management Software ROI

Measuring your property management software return on investment (ROI) can be easier than you think. You just need to look at the right factors. This will ensure you maximize your companies gains or justify the purchase of a new property management software platform to stakeholders.

The Formula to Measure Property Management Software ROI

ROI = (Gains – Cost of Investment)/Cost of Investment x 100

In the ROI calculation gains are any result of increased revenue as a result of your investment in a new property management platform. This could be as a result of software functions that improve processes or even from integrated resident funded programs which may offset cost associated with the platform. Ultimately your property management company needs to evaluate functional requirements and needs as well as determining how those will benefit the bottom line.

See how Rise Residential uses ResMan to Save Time and Money


This is where you can make a case for the benefits you expect. Ask yourself, what are the pain points for my business and my staff? Are you looking for something that is easier to use or maybe your current solution requires constant technical support, which is costing both time and money?
Evaluating Your Property Management Companies Pain Points and Needs

Here are some factors to consider:

– Are you working in multiple systems?

– How efficient is your staff with your current process and system?

– How difficult is it to onboard and train new staff on your current system?

– How much is technical support costing in both time and money?

There’s no set rule regarding what gains should be considered in an ROI calculation. Maybe you prefer to stick to concrete revenue gains from efficiency gains or from resident funded programs like Credit Builder. However, you can also consider opportunity costs as well, ultimately, it’s up to you and your stakeholders to decide what value means to your organization.

Determining the Cost of Your Pain Points and Translating Them to Gains

There are many different reasons for switching property management software. For some it is to increase productivity or maybe you are spending too much time and money on technical support for your current solution. Translating these gains to your bottom line will be essential for your ROI calculation.

For instance, if your staff is currently working in multiple platforms determining the amount of time, they spend each day between systems, then translating that time to either saved payroll or determining opportunity cost of the lost time will give you a concrete potential gain from working in one holistic ecosystem like ResMan.

Finding the property management platform that not only covers the needs of your organization but also creates efficiencies that translates into gains is easy when you know what to look for. Here are the most valuable features a property management software can have, and how those features improve ROI.

Making Your Purchase Decision

Once you have the ROI calculation for the property management software of your choice, you can eliminate the options and begin the decision making process. By taking the time to evaluate the features of property management software and by making a solid calculation, you’ll be able to compare the benefits of upgrading your current property management software to an integrated management platform like ResMan. You’ll also be prepared to make a strong case to your stakeholders about why your choice is the best route for your company.

Whether you define ROI in time savings or as a hardline number, the property management software platform you choose should have quantifiable benefits that you cannot gain from your previous solution.

Don’t gamble on a solution that only meets part of your needs. Discover a solution that increases your ROI and more.

10 Qualities of the Best Multifamily Housing Software

Choosing a Multifamily Housing Software

Looking for the best multifamily housing software can feel overwhelming. It’s such an important decision, and there’s a lot to consider. The must-have qualities on your list earned a place there because of specific pain points you’re experiencing or innovation you’ve heard about. But there may also be other features that you didn’t know to look for or that may turn out to be more important than you expected. 

Your discovery process will go more smoothly if you know what you want to get out of your multifamily housing software. Setting goals and understanding the capabilities of each platform you’re considering will drive your decision. The right platform will help you increase efficiency and achieve your goals. 

To help you in your search, we’ve identified ten of the most important qualities to look for in a property management platform. 

  1. Ease of Use
  2. Efficient Workflows
  3. Automation
  4. Big Picture Visibility
  5. Open API and Native Solutions
  6. Support for Affordable Housing Compliance
  7. Frequent Software Updates
  8. Expanded Revenue Potential
  9. Scalable Solutions
  10. A Platform That Offers a True Partnerships

1. Ease of Use 

Naturally, no one wants a platform that is difficult to learn and use. Investing in cumbersome software that your staff won’t want to use is not a smart business decision. The best return on your investment comes from a complete buy-in from your staff, and that can only happen with an intuitive solution. 

To ensure ease of use, get a demo of each software you’re considering. Have a sales representative walk you through routine tasks your team will perform each day. The best multifamily housing software has a simple user-interface and a powerful search function to help your team get to the information they need in three clicks or less.   

2. Efficient Workflows 

Operational processes affect more than time and office morale, they impact your bottom line. Cumbersome software creates inefficiencies across your team, which can ultimately result in low conversion rates, poor resident experience and less tasks accomplished.  

Your software should help you get out in front of your needs by helping you create efficient workflows. The best multifamily housing software allows you to get to or enter information in just a few clicks.  

Pro Tip: Working with a property management platform that has a team with extensive history in the property management industry is likely to bring a higher level of innovation in this area. What is the provider’s story? 

3. Automation 

Manual processes subject your operations to the risks of human error and failures in compliance, which further impact your bottom line. Modern multifamily housing software automates as many processes as possible, enabling staff to more easily manage daily tasks, focus on high level goals and provide personal attention to residents and prospects.  

Automated processes to look for include: 

–  A budgeting tool that uses automation to eliminate errors and provides accurate data 

–  Automated recertification notices for affordable housing 

–  Leasing automation with an integrated CRM to nurture leads even while you sleep 

A big part of running a property is keeping track of what you need to do and when you need to do it. A platform with automated alerts helps ensure nothing falls through the cracks. Receiving alerts in your platform’s dashboard keeps your team focused. 

4. Big Picture Visibility 

The right multifamily housing software supports more than your staff’s daily operational tasks. It also provides comprehensive visibility into property and portfolio performance.  
 
A platform with a robust dashboard allows you to view high-level metrics at-a-glance and dive into reports to analyze operations in granular detail. This keeps you informed of day-to-day performance, as well as make proactive decisions for the future. 

The right platform will also alert you to irregularities and dips in key performance indicators (KPIs), like NOI and occupancy rates. These alerts allow you to react quickly to analyze past and current data, forecast future metrics and make data-driven decisions to mitigate risks and reach your goals. 

5. Open API and Native Solutions 

Having robust native functionality is essential—the most seamless processes are when the functionality is native to the platform. That said, most organizations use a variety of technology solutions to manage operations.  

That said, an open platform provides the most flexibility. A multifamily housing software with an open API and best-in-class integration partners gives you certainty in knowing you have the functionality to address specialized business needs.  

A hybrid solution like this allows you to get the best of both worlds. Not only does it offer functionality, but it also allows you to simplify billing and business relationships.  

6. Support for Affordable Housing Compliance 

If you have or may one day have affordable properties, choosing a platform that supports affordable housing compliance well is important. Not all platforms have the depth of knowledge and commitment to the affordable industry.  

Consider a multifamily housing software that keeps up with the ever-changing affordable housing landscape and alerts you to regulation changes to help you stay compliant. Find a solution with a complete compliance dashboard. This ensures you have a real-time, at-a-glance view into your compliance, from recertification management to building compliance. 

7. Frequent Software Updates 

Property management is among the scores of industries that have been disrupted by residents’ evolving expectations and rapidly expanding technology. To stay competitive, you need a platform that aligns with your residents’ needs.  

The platform you choose should be constantly evolving and improving to help you attract and retain residents. To do this, your provider must be in tune with the industry to understand changing needs and listen to customer feedback to improve the product. 

Equally, your platform must enable you to operate efficiently to help you maximize NOI. A provider that’s hyper-focused on enhancing their platform keeps your needs front of mind and is consistently innovating to help you improve. 

8. Expanded Revenue Potential 

With all the upheaval experienced in the property management industry lately, companies are looking for ways to maximize economic occupancy more than ever. A platform with strong marketing capabilities, like a powerful CRM, website solutions, virtual leasing and AI-powered chatbots, can help you attract and convert high quality leads to minimize vacancies and avoid the need for rental concessions.  

Property management platforms can also help you expand traditional revenue-share programs, like utilities. Explore how the system will enable you to generate additional revenue streams through any valuable concierge service you could offer with little effort required on your part. Here are just a few: 

– Credit reporting

– Renter’s insurance

– Tech support for residents’ computers

– Security alarm services

– Ad space for big brands (like sports drink ads in the workout room or gym)

– Daily door-side trash or recycling pick-up

– Appliance and furniture rental

9. Scalable Solutions 

If you plan to scale your business, it’s important to find a solution that can accommodate you as you grow. A flexible solution that allows you to add features as you need them is ideal for growing businesses. Look for a multifamily housing software that has a track record for supporting customers that have successfully scaled their businesses.  

This isn’t only about what the platform can do today. Beyond its current capabilities, look at its mission, industry involvement and history of innovation. Explore the platform’s ability to be a business partner and respond to your unique organization’s specific needs.  

10. A Platform That Offers a True Partnership 

Choosing a property management platform is an important decision that can impact your every aspect of your business. Understanding what your company needs from software and considering your daily workflow, budget and future needs can help you find the best platform for your business. 

Most importantly, though, this decision isn’t solely about the technology itself. While checking all the boxes on features and functionality is important, often it’s the company and the people behind the technology that has the greatest impact on your success. Instead of thinking of a platform as a provider, think of this decision as entering into a partnership.  

The right partner for your business is one who understands your industry, offered the functionality you need, and is committed to being there for you when you need help or run into issues. Be sure to find a partner that listens to your ideas and helps you to use the technology to its fullest so you can realize your potential as a business. 

ResMan Wins Jury Trial and Protects Company’s Trade Secrets

Jury Sides with ResMan Over Breach of Contract and Misappropriation of Trade Secrets

Plano, TX, March 18, 2021 – ResMan®, a leading property management SaaS platform provider, announces the company won its lawsuit against Karya Property Management. A federal jury in the Eastern District of Texas found that Karya breached its contract with ResMan and misappropriated ResMan’s trade secrets. The jury also found that Expedien, a software development company retained by Karya, tortiously interfered with the contract between ResMan and Karya and misappropriated ResMan’s trade secrets. The jury awarded ResMan $152,290,000 in damages. 

Karya, working with global software development company Expedien, was found to have improperly accessed ResMan’s software to develop their own property management software. Karya’s software application was developed after Expedien accessed ResMan’s system more than 1,000 times without ResMan’s knowledge or permission. The evidence of this access included recorded teleconferences between Expedien and Karya to analyze the ResMan system and determine which features should be included in the new software.  

“Building a world-class property management platform requires ongoing investments, deep industry knowledge, years of development effort, employee commitment and working closely with many customers. I’m very happy with the jury’s decision which sets precedent by acknowledging that software like this cannot be created by misappropriating trade secrets,” said Paul Bridgewater, ResMan CEO. “ResMan’s intellectual property is one of the most valuable assets we have, and it’s imperative that we protect it. Our customers trust us to bring them the most innovative, state-of-the-art property management solutions on the market. We believe the jury carefully listened to the evidence in the case and came to the right decision.”  

ResMan was represented by Hogan Lovells with Maria Wyckoff Boyce as the lead partner on the case.  Mike Jones of Potter Minton in Tyler, Texas, served as local counsel. Following the jury verdict, ResMan will seek injunctive relief and attorneys’ fees from the Court. 

Learn more about ResMan here.

2021 NAA Advocate Recap

On March 8, 2021, the National Apartment Association (NAA) hosted their annual NAA Advocate conference, which gives members a chance to raise key issues in the rental housing industry with legislators. While in past years, NAA Advocate has been hosted in person in Washington D.C., this year’s event was virtual. That said, in no way was it any less impactful.  

Through March 13th, many NAA affiliates will meet with their members of Congress in Virtual Hill Visits to address concerns. This gives a chance for members to share their story at the national level and advocate for themselves, their team, their peers and the industry at large. 

The conference features keynote speakers, Q and A sessions, educational discussions on emerging policy issues and a briefing on what to address in Virtual Hill Visits. 

Here are the key issues the NAA is advocating for and why they should matter to professionals in the property management industry. 

The Housing Crisis Caused by COVID-19 

National rental debt grew to tens of billions of dollars in 2020 due to the pandemic. This has had crippling effects on the property management industry, and if eviction moratoriums continue, it could result in an even more damaging housing crisis. 

To avoid further financial instability and negative impacts to housing supply, NAA members will be communicating to lawmakers the need to provide increased rental assistance and an end the federal eviction moratorium.  

Eviction Moratoriums 

NAA members are asking lawmakers to sunset federal eviction moratoriums to halt the destabilization of the rental housing market. The moratoriums have restricted property owners’ ability to pay mortgages, salaries, property taxes, maintenance and utilities, ultimately putting many properties into jeopardy. This also will negatively impact renters. Once the moratoriums are lifted, many will be unable to afford to pay their debts, causing them to lose their homes. Members of the NAA will be asking for a clear end date to the moratoriums and for Congress instead to offer increased rental assistance. 

Rental Assistance 

The $25 billion in emergency rental assistance that Congress has provided thus far, as well as stimulus checks and unemployment funds, has prevented mass amounts of evictions and provided stability to residents who have been greatly impacted by the pandemic.  

That said, to close the rental debt gap and prevent additional arrears, NAA members will be asking for additional assistance dollars. Members will also be requesting that these payments are given directly to landlords to streamline payments and ensure they can continue to operate their properties. Some state-level NAA affiliates have advocated for this with positive results, and this will quickly address the stress of both landlords and renters.  

Not a member of NAA yet? Learn why you should join your local NAA Affiliate to make and impact!

Housing Affordability 

In addition to the effects of COVID-19, the industry has an overarching issues surrounding housing affordability.  

Section 8 Voucher Reform 

The NAA has long supported the Section 8 Housing Choice Voucher (HCV) program. While it is one of the most successful rental subsidy programs, members are asking for reforms to eliminate regulatory burdens and increase provider participation. Studies have shown that almost three-quarters of rental property owners that once accepted voucher holders now refuse them. This is resulting in a massive affordable housing issue. NAA members are supporting improvements to the HCV program, including: 

– awarding incentive payments to housing providers that are new participants or operate in high-volume areas 
– a mitigation fund so owners can better manage repairs and damages 
– establishing inspection reciprocity to allow owners and operators already subject to other inspection protocols satisfy HCV requirements 

Senator Chris Coons is currently drafting reform legislation that will steady Section 8 funding and encourage participation by private housing providers. A companion House bill is expected, and NAA members are asking lawmakers to cosponsor legislation once introduced. 

The Yes in My Backyard Act 

On a local level, development barriers are increasing the cost of housing across the board. Reducing regulatory and administrative barriers present in individual jurisdictions is one of the most impactful strategies to address housing affordability in the U.S. In cities across the nation, the “Not in My Backyard” mindset is causing a limited supply and increasing demand in rental housing, which lawmakers need to address. 

The Yes in My Backyard Act is designed to eliminate regulatory barriers and encourage jurisdictions to reduce exclusionary land-use policies. This act will promote thoughtful development strategies and regular reporting to encourage further housing development. This bill was passed in the last session of Congress on a bipartisan level in the House, and NAA members will be advocating that it passes when it is reintroduced in the Senate. 

For more information on the NAA’s advocacy, visit their website. 

5 Features of the Best Property Management CRM

The Benefits of a Property Management CRM 

 Vacancies are unavoidable in property management, and as a result so is the need to find new prospective residents or “leads.” But without a property management CRM, good leads may slip through the cracks. 

Your on-site team is busy with a host of responsibilities, and managing prospects is time-consuming. Instead of asking your team to try to keep prospect records organized and manage communication, your CRM can automate some of the process and return valuable time to your team. 

There are plenty of CRM solutions on the market, but some aren’t integrated at all or are only lightly integrated into your property management software. Trying to manage prospects across different systems is inefficient and error prone. For a CRM to truly have an impact, it should be fully integrated with your property management software. 

Property management software with enhanced marketing and CRM capabilities allows your team to improve lead flow, increase conversion and drive higher occupancy rates. When choosing the right property management CRM for your company, look for these five features. 

  1. Fully Integrated ILS Solutions
  2. Automated Communication Methods
  3. Dashboards and Alerts
  4. Centralized Prospect Records
  5. Better Marketing Attribution

1. Fully Integrated ILS Solutions 

When it comes to driving occupancy, the first step is effectively marketing your units. There are plenty of apartment aggregator sites for people to find apartments, and you want to make sure your listings stand out. 

Keeping listings updated with accurate information ensures your prospects have all the details they need on availability, unit size, price and more. A robust property management CRM will have customized connections with all the best Internet Listing Services (ILS). 

Using a property management CRM with powerful ILS capabilities ensures your listings are both accurate and appealing. By syndicating accurate unit availability across all key marketing channels, you can not only ensure up-to-date listings end up in front of prospects, but you can also use your property management CRM to track marketing attribution specific to each ILS (more on that later!). 

2. Automated Communication Methods 

Just like you, your prospects are busy. They have families, lives and jobs, and they want to get things done quickly—and probably online. Simplifying the leasing process and providing a variety of ways to communicate with you shows you’re responsive and easy to work with.  

Chatbots 

While your team can’t be on call 24/7, adding an AI-powered chatbot to your website can engage with prospects on their time. Chatbots also free up your team’s time. 

More property management CRMs are introducing chatbots, but not all of them are using the latest technology. Many deliver templated responses based on hardcoded logic. Those that use artificial intelligence and Natural Language Processing to interpret questions and dynamically respond will deliver a better prospect experience. 

The flexibility of these AI chatbots allows them to engage prospects more freely and nurture them through their discovery – even to the point of, offering virtual tours and scheduling in-person tours. Having a way to engage website visitors at any time ensures no leads fall through the cracks. Ultimately, leveraging a chatbot with responsive communication can make the difference between a signed lease and a lost prospect. 

Learn how AI chatbots and other property management platform features can help you increase revenue. 

Phone and Email Tools 

In addition to automating communication via chatbot, a property management CRM allows you to further streamline messaging with prospects. This can both save your team time and help increase lead volume (and quality!). 

A robust property management CRM generally includes email and SMS triggered dialogues that can keep prospects engaged and help move them further down the sales funnel.  

CRM solutions often include technology to manage phone calls. Consider a solution that increases efficiency by offering click to dial and call-from-anywhere options. These allow your team to make calls through a browser over the internet and without concern about prospects getting their personal cell phone numbers. Solutions that record and transcribe both inbound and outbound calls ensure the best possible prospect experience.  

3. Dashboards and Alerts 

When it comes to maximizing lead conversion, you need your team to be at the top of their game. That said, with so much on their plates, agents can have a hard time knowing where to focus. 

A property management CRM with a dashboard makes it much easier for teams to keep track of prospects and follow up activities. Alerting functionality is also important because it calls attention to high priority tasks, ensuring your team is engaging as needed so no leads fall through the cracks.  

4. Centralized Prospect Records 

Every property management company aspires to have their team act as a well-oiled machine, but without comprehensive visibility, your team can’t be as efficient as you’d like. Duplicate leads across multiple properties and issues with data accessibility make it hard to effectively refer and share leads. 

holistic property management CRM that centralizes prospect records will keep your team organized and efficiently manage leads across your portfolio. A consolidated, cross-property view of each prospect streamlines referrals and ensures the best prospect experience.  

Centralized prospect records have an added benefit for organizations that rely heavily on ILSs for leads. When leads are maintained at the property level, depending on the ILS pricing model, property management companies may pay multiple times for the same lead if they fill out a guest card for multiple properties. With centralized prospect records, you will only pay once for that lead.   

5. Better Marketing Attribution 

The most comprehensive CRM systems help property management companies improve all aspects of marketing. This includes attribution. Centralized prospect records eliminate duplicate leads, providing clearer data about where leads originate.  

Reporting that is focused on attribution surfaces the leads sources and touches that are driving conversion and helps you optimize your marketing investments to maximize conversion.  

See how ResMan’s fully-integrated CRM can help your team maintain efficient workflows and increase conversion! Take a tour of ResMan CRM in this on-demand webinar.

Why Property Managers Should Get Involved in Their Local Apartment Association

You may have heard the old proverb, “If you want to go fast, go alone. If you want to go far, go together.” This absolutely extends to the rental housing industry. Building connections with fellow property managers through the incredible network of apartment associations across the country is the best way to learn, grow and affect positive change in the industry. 

We could fill a book with all the associations available to you and reasons you should join them, but two of the largest organizations we highly encourage you to join are the National Apartment Association and the National Multifamily Housing Council. These two organizations do an incredible job supporting property owners and operators.  Getting involved with them is the best way for your organization to learn from peers, get out in front of challenges and influence policy that will ultimately impact your assets in one way or another. 

The National Apartment Association (NAA) 

Getting involved in the National Apartment Association (NAA) through your local affiliate chapter is the best way to network with peers, get support and training, and most of all, advocate for property managers. 

As a leader in the rental housing industry, the National Apartment Association (NAA) is an outstanding resource for advocacy, education and mitigating risk. Many cities and states across the country have affiliate chapters, offering a chance to connect with local industry professionals and stay informed of regulation changes and trends in the industry. 

NAA has a variety of educational programs on their website, and local affiliates provide webinars, meetings and other resources for things affecting your state or region. 

While they offer a variety of resources for property management professionals, one of the most impactful events they host is NAA Advocate. This annual event gives NAA members a chance to share key concerns in the rental housing industry with our elected officials. 

Letting your voice be heard on a national level is hugely important—particularly in a year when so many things have changed. During NAA Advocate, property managers and industry leaders meet to discuss a variety of topics and strategize how to communicate them to representatives. Having the NAA’s support and being surrounded by your peers as you work to affect change is unlike anything else, and property managers owe it to themselves to get involved. 

“Association involvement is so important for property management companies and suppliers. It gives us all education, networking and advocacy opportunities – to share best practices, and work together as an industry, rather than a bunch of individual companies. It has allowed me to meet, and network with some of our industries top executives.” 

– Angi Pusateri-Downey, VP of Business Development at Resman 

The National Multifamily Housing Council (NMHC)

The National Multifamily Housing Council (NMHC) brings together leaders in the multifamily apartment industry. It provides both educational and advocacy opportunities that allow members to collaborate, network and work towards a better future for the industry and the communities they support.  

The NMHC is an incredible resource to review research and insights on apartment industry issues. This includes industry benchmarks, market trends and economic data. The NMHC also provides a weekly Rent Payment Tracker powered by ResMan and other property management solutions. As a leader in this initiative, ResMan has provided critical data to the NMHC regarding the industry’s financial health and the state of the apartment industry. Not only does the Rent Payment Tracker provide insight for industry professionals, but it has provided authoritative, consistent numbers to help guide policy discussions during the pandemic.   

Having this level of insight on a national level enables members to gain context around what’s happening in the industry and gauge their success alongside their peers and competitors. With a mass amount of up-to-date information at your fingertips, you can stay informed and be a better advocate for your industry. 

The NMHC hosts a variety of meetings, webinars and press conferences centered around industry changes, trends, advocacy on the national level and more. They also provide networking opportunities with fellow members, emerging leaders and strategic partners and suppliers. There are a variety of committees within the NMHC that you can get involved with to provide expertise, learn from others and affect change in the industry. 

Throughout the pandemic, the NMHC has put in a tremendous amount of effort in advocating for the industry. With the help of the data they collect, they can accurately measure the market sector and analyze which challenges their government affairs team should prioritize when working with legislators. 

By leveraging data from the NMHC Rent Payment Tracker, the council has been instrumental in securing $25 billion in rental assistance for back-owed rent. Their work isn’t over yet, though. With tools like the Rent Payment Tracker, the NMHC continues to be an effective policy partner, helping policy makers, financial regulators and the media understand our industry performance, current challenges and needs. The government affairs team has continued to advocate for your organization’s interest, which includes an additional $19 billion if the new stimulus bill passes in the Senate. 


As an industry, we’re stronger together. Getting involved in apartment associations like the NMHC and NAA doesn’t just benefit you—your expertise as a property manager is equally beneficial for these associations. Joining these associations allows you to provide feedback, opinions and personal experience as well as advocate for your industry on the federal level. These associations have accomplished an incredible amount, and they can accomplish even more with you as a member. 

Your peers in the industry have been working hard for you. Isn’t about time you joined them? Join NAA and NMHC today! 

Eviction Moratoriums: 3 Things Property Managers Need to Know

In the chaos of the 2020 pandemic and subsequent federal eviction moratoriums, information has evolved rapidly and often, leaving both residents and property managers confused about the rights and responsibilities of all parties. 

With the moratorium set to expire at the end of March 2021, it’s important to prepare for the changes it will set in motion. 

1. You must communicate to residents now what an eviction moratorium is … and that it will end. 

Now is the time to make sure that all residents understand what’s at stake and how you are prepared to help them: 

The moratorium is not rent forgiveness.

Some residents may be operating under the assumption that a moratorium is rent forgiveness. They need to know that they still owe all back and current rent and that after moratoriums are lifted, past nonpayment can lead to evictions. 

Tenants must show that they made an effort.

The Center for Disease Control (CDC) says tenants are supposed to make payments “to the best of their ability, up to the full amount of the rent,” so they may eventually have to show proof of their spending habits and that they made their best effort to pay rent.

One way they can do this is to establish payment plans for your residents. Encourage them to use any available stimulus or unemployment disbursements to begin paying toward back rent. By setting them up on a payment plan, you can be sure you can get some of the money owed to you on a regular basis.

2. The moratorium applies only to non-payment of rent. 

If the emergency moratorium legislation feels like it has stripped you of any resources for protecting your investments, you’ll be glad to know that property managers still have the right to sue for overdue rent, even if they can’t evict for non-payment. 

And they can still evict those who are violating rules. It’s important to remind residents that failure to communicate with their landlord can be evidence of non-monetary default on the lease, giving you the right to take action. For best results, communicate with residents via text messages (the most effective channel for many residents) and keep a record of all communication (in print form). 

Because the penalty for violating the eviction moratorium is quite steep ($200k), we advise you to work with a qualified lawyer in the industry if you decide to take any action. 

3. Prepare now for clusters of vacancies. 

When eviction moratoriums are lifted, be ready with additional staff for maintenance and turnover and for the financial impact a higher rate of evictions will have. 

Begin preparing a pool of candidates that will be ready to go when evictions become a reality. Affordable housing PMs, especially, need to make allowances for the additional time required for verification and move-in eligibility processes. 

This is a good time to ramp up your leasing efficiency. Greater reliance on technology has been a rising trend since the pandemic began, because it allows property managers and staff to complete verifications quickly and streamline the entire leasing process for both prospects and your team. The right property management platform also provides a better experience for prospects, giving you a competitive edge in the industry. 

How ResMan Can Help

 ResMan offers a full suite of virtual leasing office components including: 

Payment Plans

Create and track custom resident payment plans within the ResMan property management solution. Most platforms only allow for a 30-day payment plan, but ResMan provides greater flexibility and longer plans to help you capture lost or at-risk revenue and help residents protect their credit. 

Online Leasing

Streamline and accelerate all leasing activities within an intuitive workflow that lets you automate screening, payments and integrated forms, so you fill units faster. 

Online Payments

Reduce friction for applicants and residents and streamline back office processes when you choose a native payments system for receiving, processing and reconciling application, lease and amenity payments. 

Property managers can also consider leveraging our partnership with Sight Plan: a mobile maintenance platform to streamline inspections and work orders for the uptick in turnovers you are sure to see. 

**This is a developing story—watch for deadline extensions and other new information as matters evolve.**