ResMan Expands Marketing Capabilities with New CRM, Chatbot, and Contact Center Solutions  

ResMan Expands Marketing Capabilities with New CRM, Chatbot, and Contact Center Solutions  

Plano, TX, October 31, 2022 – ResMan®, a leading property management SaaS platform provider, today announced the extension of the ResMan platform to include CRM, Chatbot, and Contact Center. These new capabilities complement the platform’s modern, high conversion website solution, allowing property management companies that use the ResMan platform to increase lead-to-lease conversion and reduce marketing spend while offering renters the most seamless and engaging rental experience. 

“Our focus continues to be on enabling our customers to succeed. With our new CRM, Chatbot, and Contact Center capabilities, we are making it easier for customers to fill vacant units and maximize effective rent while reducing marketing spend, so they not only run better, but also operate more profitably,” said Michael Dunn, CEO, ResMan. 

Beyond these new Marketing capabilities, ResMan has also recently introduced ResMan Utilities, which includes utility billing, invoice processing and vacant unit cost recovery (VRCU) capabilities, as well as advanced budgeting and reporting modules and a new applicant screening solution. The expansion of the platform, as well as enhancements that the team continues to make to the platform’s core accounting and operations capabilities, are allowing more and more mid-sized property management companies that have been trapped using dated, piecemeal technology solutions from providers that focus their attention on serving the top end of the market to make the switch to ResMan’s modern, easier to use and more fully integrated platform.  

“2022 has been an incredible year of growth for the ResMan platform,” Dunn continued, “both in terms of the breadth of capabilities that we now offer and also the number of new customers that have made the switch to ResMan. We’re hearing over and over again from organizations that last saw ResMan in 2019 how amazed they are at the breadth and depth of the solution, as well as the passion with which our customers talk about ResMan and the impact our technology and customer support have for their business.”    

The full ResMan platform, including the new CRM, Chatbot, and Contact Center capabilities, will be featured in ResMan’s booth #429 at NMHC’s OPTECH 2022 Conference & Exhibition which takes place November 1-3 at the Wynn Resort in Las Vegas.  

For those that are unable to make it to Vegas, ResMan will also be featuring CRM, Chatbot and Contact Center, along with our websites solution in a webinar on December 8th at 1pm CT. 

ABOUT RESMAN 

ResMan is the preferred growth partner that drives profitability and efficiency for nearly a thousand property management companies across the U.S. ResMan delivers the property management industry’s most innovative technology platform, making property investments and operations more profitable and easier to manage. ResMan’s platform unlocks a new path to growth for property management companies that deliver consistent NOI improvement and brilliant resident experiences easier than ever before. For more information, visit us at myresman.com or engage with us on Twitter, LinkedIn, or Facebook.  

10 Fall Activities To Create More Community and Referrals at Your Properties

Fall is officially here and while it’s a slower time of year for leasing, it could not be a more important time for establishing community and connection with your residents ahead of the spring rush. Referrals and renewals are a huge win for properties and laying the foundation for peak season most certainly starts now.  

Fortunately, with holidays, it can be very easy to come up with inexpensive yet engaging events and activities to get your residents together during the slower part of leasing season. You can even open the events and activities to those living outside of the property, bringing in prospects to witness up-close what living in your community looks like. We came up with ten fall activities to get you started: 

Trunk or Treat and Costume Contests 

Halloween is only a few weeks away and many residents need a place to take their kids trick or treating. Instead, you can host a “Trunk or Treat” in a specific parking lot, where tenants can decorate their trunks and provide candy as a unique and different approach to door-to-door trick or treating. Get creative! Let people bring their pets (if you’re a pet-friendly property) and encourage residents to have candy and puppy treats available. You can also hold prizes for trunk decorations, like Spookiest Trunk and Most Artistic Decorations, or costume contests for kids and pets, too! 

Pet Parade 

For pet-friendly properties, anything involving pets is a fan favorite for residents. Let residents show off their furry family members in a pet parade at your property. You can theme your pet parade like the Met Gala, giving residents a chance to get creative in dressing up their bpets or decking out their “rides.” Offer various prizes for Cutest Pet, Most Creative Costume and Best Matching Costumes for those who dress up with their pets. 

Outdoor Movie Night 

Everyone loves a good movie night, but especially an outdoor one! Put on a classic favorite or family-friendly movie on a projector at your property. Bring a popcorn machine and sodas and invite residents to bring their own chairs or blankets to enjoy a film outside.  

Football Watch Party 

Most people love to watch football on the weekends. Similar to the outdoor movie party, pick your local college or NFL team and put it on for residents to cheer on the team together. You can easily offer popcorn and drinks for those to indulge in or celebrate potluck-style, letting people bring their own football-favorite treats and meals to enjoy while they watch.  

Ornament or Cookie Decorating Competition 

Whether you host it at your property or let participants get creative on their own, an ornament decorating contest will give families and residents the chance to DIY together. Let them submit pictures or bring the ornaments into the office to decorate a tree for the front office to add some flair to those coming in to check out your property. If ornaments aren’t a great option, decorating cookies can be a great alternative! 

Photos with Santa 

If Christmas is a widely celebrated holiday for your residents, this one will be a favorite. Have a time after school or on the weekend when kids or pets can come get a photo with Santa. Set an easy backdrop in the leasing office for those to come and go to ask Santa what they want for Christmas and snap a photo with a high-quality phone or DSLR camera on hand. Make the photos available in a Dropbox via email or post the photos on your Facebook for residents to snag for themselves. 

Patio Decorating Contest 

A classic and easy event to host, a front door, window or patio-decorating contest is sure to bring out creativity and excitement for residents as they decorate for Halloween or the December holidays. You can also offer small or more incentivizing prizes for Most Creative, Spookiest Décor, and more. 

Gift Wrapping at the Office 

Many know the struggle of wrapping a multitude of gifts – and doing it well. Offer a handful of days for residents to come by with their gifts to wrap. You can provide wrapping paper, nametags, bows, ribbons, and other supplies needed to wrap gifts for the holidays. Have employees in the front office help those who struggle with the gift wrapping. This is a creative and useful way to enhance relationships between the property managers and their residents.  

Holiday Clean Out & Give Back 

Nothing says holiday season like sharing kindness with others. Encourage residents to clean out their closets and pantries filled with dry goods to create a clothing or food drive for a local charity to donate to instead of holding onto unneeded items. This not only promotes giving back but also checks off a common New Year’s Resolution: decluttering their space.  

(Legal and Safe) Fireworks for NYE 

If it’s legal in your municipality and there is a safe area to do so, fireworks are a great way to get people together to ring in the New Year. Provide sparklers for kids and a water bucket to put them out in. Set up a campfire pit and let kids make s’mores. Offer hot cocoa to stay warm, too. And don’t worry, this can be family friendly. No one will notice if you set the fireworks a bit early for the young ones. 

It’s a great misconception to think the fall and winter months aren’t a perfectly opportune time to connect with residents and prospective tenants. Encouraging residents to invite their friends will also create an inviting living experience for those looking for a place in the near future, proving to those interested that there is more than just housing that you are providing, but also a community.

NMHC 2022 Fall Meeting Recap

This year’s NMHC Fall meeting drew over 700 attendees, reflecting general concerns in the industry around the economy, the midterm elections, rent control, and how the housing industry could be impacted going into 2023. Over the course of three days, we heard from economists, election analysts, and legislators who weighed in on the topics that are top of mind for multifamily owners, operators, and developers.  

Recession: to be or not to be? 

The conference kicked off with remarks from Mark Zandi, Chief Economist with Moody Analytics to address the most pressing concerns of the attendees. Are we in a recession? If we are not in one, will we be in one soon? If we are in or enter a recession, how bad will it be? 

Mr. Zandi pointed out that the debate as to whether we ended the second quarter going into a recession stems from the reality that the US economy had two consecutive quarters of negative gross domestic product (GDP). This would usually meet the definition of a recession. However, other economic factors, such as a strong labor market and corporate earnings growth, do not align with what you would expect to see if we were in a recession as of the end of Q2. There are still many unfilled positions open across the country and layoffs remain relatively low. In Mr. Zandi’s opinion, we were not in a recession at the end of H1; however, he pointed out that a recession is likely in the next six to eighteen months. 

If and when we enter a recession, it’s important to note consumers are in better shape than in prior recessions. Mr. Zandi shared that he viewed consumers as a firewall, being that we are between an economy that continues to grow versus one that declines. Government stimulus, low unemployment, and low-interest rates have contributed to the American consumer building up their savings. He shared that the average homeowner today has $185K in equity which is up from $150K in prior years.  

While inflation showed small signs of slowing over the summer months, specifically in gas prices, inflation is still high. This led to another interest rate increase of 0.75% by the Federal Reserve – a smaller increase than some had expected. The rate at which consumers continue to spend or to the degree they pull back from spending will play a key role in whether we enter into a recession or not. 

As to how bad a recession could get for the American economy, Zandi was still cautiously optimistic. He pointed out the current health of the financial system. “American businesses are in great shape,” Zandi stated. “Leverage is low, interest coverage ratios are good, banks are well capitalized, and liquidity is strong which is very different from the way the US has entered previous recessions. 

Mr. Zandi pointed out that if we start to see job loss, things can take on a life of their own as consumers start to lose confidence. A result of rising interest rates means that companies will see their earnings decline. Historically, rate hikes have led to a recession. 

While Mr. Zandi was cautious not to state whether we will or will not enter a recession, the attendees at my table seemed more inclined to believe that one has already begun, referencing the slowdown in housing due to rising interest rates, recent articles indicating that the consumer sentiment index has dropped, and the volatility of the stock market that would usually be indicative of an impending recession. If we continue to maintain strong employment and resilient corporate and personal spending, a recession may be more short term than long term. Most agreed that the apartment rental industry remains better suited to weather the storm. 

Solutions for the Apartment Supply and Demand Imbalance 

Moderated by Caitlin Walter, Ph. D. the Vice President of Research for NMHC, panelists Ethan Handelman the Deputy Assistant Secretary for Multifamily, HUD and Daniel Hornung, Special Assistant to the President for Economic Policy at the National Economic Council under President Biden. 

The relevance of the housing supply and demand imbalance was front and center as rent control activists interrupted the sessions earlier in the day. Mr. Handelman shared that the Housing Supply Action plan is a top priority to the administration, as they understand it is a central issue for the economy. Housing affordability challenges not only hold back families’ economic mobility, but they also hold back the economic progression of our country and our economy overall. He went on to acknowledge that if we are going to address the housing affordability challenge, we need to address the root cause of it which is a lack of supply in this country, particularly that which is affordable. “We need to use all of the tools that we can” at the federal, state, and local level as well as the private sector with nonprofit partners,” Handelman said. 

Handelman also touched on some of the aspects of the Housing Supply Action Plan, specifically with zoning and land use.  

“Through the bipartisan infrastructure law, we have identified around $7 billion in competitive grant programs where we now have integrated a [zoning and land use] criteria for state and local governments that are applying,” Handelman said. “If you have taken action to improve your zoning and land use policies at the state and local level, it’ll be more likely that you get this funding.” 

The second area Handelman brought up is looking at what they can do administratively and legislatively to improve existing sources of federal financing for affordable housing development. In terms of their administrative actions, the focus is really on what the administration can do to make LIHTC more available and easier to use. Handelman shared that, in the coming weeks, the Treasury Department will put out a regulation on income averaging, which will make it easier for developers to use LIHTC to build housing that can be used by mixed income households as well as rural areas. 

Lastly, Handelman pointed out there’s additional work that could be done in partnering with multifamily leadership as well as state and local governments. “We wanted this to really be an acknowledgement that we need effort from the government and the private sector to address housing affordability challenges, increase supply and increase available units.” 

Caitlyn shared that a recent survey reflected that an average of 40.6% of multifamily development costs can be attributed to regulations. While regulations are necessary to protect health and safety of renters, the survey revealed that there are a lot of duplicate regulations. 

Mr. Hornung echoed the vitality of regulations but also added there is a desperate need to avoid duplicate regulations resulting in needless transaction costs.  

Mr. Handelman pointed out that some of the regulations we face as an industry date back to periods of segregation. NIMBY’s origin stems from more than just not wanting a certain type of housing, it was about not wanting certain types of people in their backyard. 

Supply Chain Restrictions 

Another factor contributing to the slowing of development of new units is the cost of materials, particularly lumber. Q2 and Q3 have shown signs of a turnaround compared to Q1, following a significant run-up in costs over the last 2 years. The Commerce Department reduced lumber duties by about 50% in August, resulting in lumber prices dropping from about $1,500 per thousand board feet to $500. The administration stated they are continuing to look for ways to work with the industry and their desire for a continued conversation with state and local governments. 

Cost Burdened Renters 

Chris Herbert with the Harvard Joint Center of Housing Studies defines cost burdened renters as ones whose income is restricted and therefore, cannot afford rent on their own. The lines between cost burdened renters and renters who can afford an available unit on their own are becoming blurred as rental costs and household costs have climbed. Ethan Handelman shared that for families truly in need, the most powerful contribution is rental assistance. Rental assistance would allow families to shift spending to other necessities like food, medical care, and education. 

“There is a noticeable gap between where rental prices would need to be in order to align with median area income in conjunction with the costs to build and maintain quality housing. HUD needs to pay attention to both renter needs and the cost associated with building quality housing. Increasing the number of vouchers by 25K is an important step in the right direction.” 

The Emergency Rental Assistance Program (ERAP) proved effective in keeping renters in their homes along with the flexibility of multifamily housing providers. Caitlin Walker did a great job pointing out the actions taken by NMHC members across the country to provide options for renters in need. 

Rent Control 

Rent control continues to be a hot topic. Concerns were raised about the increase in market rents over the last 12 months, with the panel pointing out that 15-20% year-over-year rental increases are not sustainable. Both panelists agreed the government is pro-housing which means they are pro-landlord, pro-renter, as well as supporting those who might want to be renters in the future. It was suggested that the political energy around this topic would be better spent on increasing demand, improving housing quality, and keeping rents at a reasonable level, rather than fighting about rent control month over month, quarter over quarter, or year over year. 

The challenges renters and property management companies face are not going to go away on their own. It falls to all of us to get involved in local, state, and national associations that advocate on behalf of the multifamily industry. To learn more, be sure to also check out your state and local apartment associations or visit nmhc.org or naahq.com to get involved.