Supercharge ResMan with Online Vendor Payments

If you’re new to Online Vendor Payments, this high-powered feature is one of those must-haves that causes new users to wonder how they ever got along without it.

For years, property managers have been enjoying ResMan’s Online Vendor Payments, an electronic Accounts Payable vendor management feature that automates the entire vendor payment process, including procurement, purchase order, invoice processing and disbursements. 

Imagine our already robust core property management software platform … supercharged!

Our property managers are also enjoying the power of choice, with multiple Online Vendor Payment providers AvidPay and NexusPayments integrating with ResMan.

Wondering if it’s right for you? Take a scroll to discover all there is to love about this feature.

10 BENEFITS OF ONLINE VENDOR PAYMENTS

Full Visibility and Management of All Vendors

  1. Quickly see the status of every vendor invoice, no matter how many you have.
  2. All invoices are digitized by your provider. Then, with one-click approval/pay from your staff, the provider writes a check or direct deposits payment … and you’re done! 
  3. Create a blend of payment types (digital and paper). Even those vendors who don’t choose direct deposit can be managed within the same system. And you have the option to choose your preferred payment method, including card, ACH or check.

Staff Efficiency

  1. Grant visibility permissions and access as needed. Staff can see any vendor data they need to see in ResMan, while Accounts Payable staff can login to the vendor portal from within ResMan to manage payments.
  2. Eliminate frantic mailroom chaos and stress. No more overlooked invoices, misfiled information, or checks sent to the wrong address or sitting in a mailbox somewhere. Say good-bye to hours of opening mail, scanning and filing invoices, writing checks and licking stamps.
  3. Free up staff for more important tasks. You’ll only need one person to manage vendor payments. They’ll save time and you’ll save on office space requirements.
  4. Accounts Payable can be managed from home…or anywhere. Protect your staff while maintaining efficiency. 
  5. Reduce the lifecycle of costs associated with paper payments. You’ll offset the cost of the service with time and cost savings in multiple areas. A Wall Street Journal article shows each paper check costs $4-10 to process. Aberdeen Research reports that “to process a paper invoice from receipt through accounting system entry costs $14.86.” 
  6. Gain a competitive edge. Increased efficiency allows staff to spend more time managing properties, building relationships and growing occupancy.
  7. Simplifies billing and payment for interested vendors, too. Most vendors will love having their payments immediately accessible via direct deposit. To participate, they simply login to the vendor portal, input their bank information, upload or even generate their invoice from within the portal and start receiving payments electronically in a fraction of the time. Non-participating vendors will continue to invoice you and be paid via check, but the payment provider handles it all.

HOW ONLINE VENDOR PAYMENTS WORKS 

Whether you choose AvidPay or NexusPayments, vendor invoices go to a new P.O. box or email address that is set up for you and managed by the provider you choose. They do all the processing: Open the invoice, digitize it, and submit a screen of payments due for your approval. Upon approval, they issue checks or digital payments on your behalf. 

You’ll have a full record of every invoice and transaction, easily accessible within ResMan.

Are you already wondering how you’ve gotten along without automated online vendor payments all this time? Request a free demo.

Check out the Features that Make Up ResMan’s Virtual Leasing Office

Discover for yourself how ResMan can help you continue to adapt and innovate.

Request a Free Demo

Resources to Help You Stay Ahead

Committed to Service and Support Through COVID-19

Read More

The 9 Essential Skills of a Property Manager and How to Build Them

Read More

Using Texting to Safely Communicate During Covid-19

Read More

The Power of the Portal: Creating a Community Hub with Your Resident Portal

In our series on the 5 Must-Haves in a Virtual Leasing office, we’ve looked in-depth at high converting websites, virtual tours and flexible communication tools. In this final article in our lease management software series, we’ll explore resident portals and finish up with #5, the secret sauce that turns all this technology into a major powerhouse for property managers.

Craving Convenience

A resident portal is an online platform designed to make your residents’ lives easier. How important is it? In a 2018 study of 2,000 renters, 80% considered it a must-have. (Source) An online resident portal allows residents, at the very least, to conveniently pay their rent online, submit maintenance requests, and receive notices from your staff. In light of today’s consumer-driven demand for convenience through technology—especially since the onset of COVID-19—these are important features to provide.

But What if Your Resident Portal Could Be and Do More?

Most leasing software for apartments provides a resident portal of some kind, which residents use for the tasks mentioned above to a varying degree. The more residents who use the portal to manage their communications and payments, the easier property management is for your staff.

What if your resident portal could become a forum for renters to connect and collaborate with each other, helping your residents form a real community.

During the pandemic, some property managers have taken advantage of the incredible opportunity to provide social value to residents via their portals. They’ve united their community in fun activities, helping to foster the satisfaction that can lead to renewals.

With social distancing still in place, live events may be out for now but there are other ways to connect your residents using your portal and/or social media:

  • Contests. Engage tenants through fun contests that can range from food-drive competitions to costume contests to even who can get the most likes on a pet picture. (Source
  • Skills Board. Looking for someone who can knit? Seeking a commuting ride-share? Connect residents through shared needs and resources.
  • News & Notes. Share information about local activities, tips for growing plants on a balcony or hanging pictures without damaging a wall, calendar events and announcements, and resources for those who may need assistance during the economic downturn (i.e. Organizations such as Apartment Life, a nonprofit that connects residents with local charities and social services.) 
  • Portal Engagement Campaign. The more people who engage through your portal, the more effectively you can manage your properties. So it could be worthwhile to offer incentives. Reward new users who login during your portal drive period and take any kind of action (or a specific action) with valuable offers on local amenities or a discount specific to your property. Reward current users with Resident of the Month recognition and a gift card through a random drawing of those who pay their rent online.

ResMan’s Customizable Resident Portal

Not all resident portals are created equal. ResMan’s resident portal provides a seamless digital experience that exceeds your residents’ expectations. Our online portal is customizable, intuitive and user-friendly, giving residents all the tools they need:

  • Submit Work Order Requests. Residents can submit their requests and even upload images to demonstrate the issue, then track and provide feedback on the work order within the portal throughout the entire process. 
  • Make Payments. Integration with an open API and unrestricted payment provider allows residents to not only securely pay rent, but also view payment history, balances, and receipts.
  • Access Documents. Property managers can store documents within the online resident portal for easy access by residents anytime, anywhere.
  • Update Your Calendar. ResMan’s customizable calendar lets you add new or recurring events and planned maintenance to keep residents informed.
  • Send Package Notifications. Notify residents of package delivery along with tracking numbers, sender, and all pickup history.
  • Residents Grant Permissions. Enable residents to choose from permission levels to enter their unit, from one time pick-ups to unlimited access.

The Personal Touch

Wrapping up our series, remember that the two main purposes for implementing modern technology into your property management really boil down to one reason: By making your staff’s job easier, they save time and frustration, freeing them up to provide the personal touch that only real humans can provide.

Residents want convenience, but they also want to know those who live and work around them and to be appreciated. 

With a comprehensive property management platform like Resman, leasing staff and property managers have the ability to provide the resident lifestyle that contemporary renters expect.

Check out the Features that Make Up ResMan’s Virtual Leasing Office

Discover for yourself how ResMan can help you continue to adapt and innovate.

Request a Free Demo

Resources to Help You Stay Ahead

Committed to Service and Support Through COVID-19

Read More

The 9 Essential Skills of a Property Manager and How to Build Them

Read More

Using Texting to Safely Communicate During Covid-19

Read More

Meet Our August ResMan Rockstars

It’s “Back to School” season and although school may look a little different this year, we are proud of all of our ResMan Team Members who continue to “Believe in the Impossible” by pulling triple duty as team members, parents, and home school teachers!

With school back in session, we decided to Zoom In on the favorite school subjects of our ResMan Rock Stars, and we wanted to know what ResMan product they wished they had when they lived in an apartment!

Congratulations to our August ResMan Rock Stars!

 

Thea Manono, Customer Support Agent

Where did you grow up?  Anderlecht, Belgium and Kinshasa, Democratic Republic of Congo

What do you love about your job? Being able to solve issues

What’s one thing that ResMan offers that you wish you had when you lived in an apartment? I love ResMan’s user interface

What’s your favorite thing that you do that impacts our customers? My ability to give simple but detailed instructions on how-to questions.

What was your favorite subject in school? Math and French

Mary Heywood, Onboarding Specialist

Where did you grow up?  Northbrook, IL

What do you love about your job? The people and also that there is always an opportunity to learn and grow.

What’s one thing that ResMan offers that you wish you had when you lived in an apartment? The easy to use interface… especially with payments!

What’s your favorite thing that you do that impacts our customers?  Properties and PMCs are all unique, so being open to learning about our customers’ needs is definitely important. This also helps broaden my understanding of the industry as a whole.

What was your favorite subject in school? Social Studies

David Eaton, Principal Product Manager

Where did you grow up? Amarillo, TX and El Paso, TX (high school years in El Paso, Burges High School)

What do you love about your job? Working with Customers; Developing brand new Products; Collaborative working environment with colleagues who are helpful and willing to share their expertise & knowledge

What’s one thing that ResMan offers that you wish you had when you lived in an apartment? Virtual Tours

What’s your favorite thing that you do that impacts our customers? Help launch new products & services that are win-win for the customers and ResMan

What was your favorite subject in school? Mathematics

David Fleck, Director of Product Marketing

Where did you grow up? Cincinnati, OH

What do you love about your job? I love working in an industry that can help change people’s lives for the better.

What’s one thing that ResMan offers that you wish you had when you lived in an apartment? Resident communication through SMS messaging

What’s your favorite thing that you do that impacts our customers? Being able to highlight new features and products that are going to make their day to day more enjoyable.

What was your favorite subject in school? ​​​​​​​Recess

“I don’t think of ResMan as a job.  I think of ResMan as a means to do something great for this industry, which has given me so much over the last 25 years.”
Elizabeth Francisco
President & Co-founder of ResMan

 

Johannes Wratschko, Digital Project Manager

Where did you grow up? In Munich, Germany

What do you love about your job? I love my team. It’s fun every day.

What’s one thing that ResMan offers that you wish you had when you lived in an apartment? Easy payment and maintenance service options directly in the resident portal.

What’s your favorite thing that you do that impacts our customers? I’ll make sure they get their property’s website designed the way they like and set live in a timely manner. Every feature the site has or updates they want are getting taken care of through me.

What was your favorite subject in school? I liked the languages. In Germany, we had English, French, and Spanish classes early on. I see now how that helped me. (It definitely wasn’t Math and Physics)

Trevor Burbidge, Technical Lead

Where did you grow up? Farmington, UT

What do you love about your job? Learning about new technologies that help us build ResMan faster and easier, and make the software more reliable.

What’s one thing that ResMan offers that you wish you had when you lived in an apartment? Recurring rent payments from my bank account (coming soon!)

What’s your favorite thing that you do that impacts our customers? Striving for virtually 0 errors in the new Payments platform.

What was your favorite subject in school? Woodshop. I am just about finished with some built-in cabinets/bookshelves complete with LED lighting!

Elizabeth Francisco, President & Co-founder

Where did you grow up? My mother’s family is from the south side of Chicago and my dad is from Odessa, TX (West Texas).  We moved back and forth between Texas, Illinois, and Michigan during my early childhood.  I have lived in Texas since I was in middle school.  To the disappointment of my mom’s side of the family, I consider myself a Texan.

What do you love about your job? First off, I don’t think of ResMan as a job.  I think of ResMan as a means to do something great for this industry, which has given me so much over the last 25 years.   We are at a point in our software lifecycle where we can put more even more focused efforts on innovative solutions, solutions that set us apart from our competition, and as a software provider in general.   Another aspect of ResMan that I love is the team members, who have hung in there with us on this journey through the financially harder times and growing pains.   This stage of the journey is not for everyone, and I know I speak for all the leaders and our investors when I say how appreciative we are of everyone gallant efforts.

What’s one thing that ResMan offers that you wish you had when you lived in an apartment? Considering how long it has been since I lived in an apartment and given that the apartment community was still on a DOS product, I would say everything.   Just imagine having to walk down to the office for everything, paying your rent, putting in a work order, and checking to see if you have a package… Ohhh the madness! Thank goodness for technology and the efficiencies it provides!

As an operator running apartment communities, there are too many things to mention that I would have loved to have when I was managing assets that ResMan offers today.  Oh wait.. that is why we built it. 😊

Nick Olsen and his team’s approach to building one platform with sophisticated solutions built into the core accounting foundation is a tremendous value ad for our users.  Building the solution the way they did was more challenging for the team; however, users truly benefit from improved data integrity and ease of use.

What’s your favorite thing that you do that impacts our customers? Listening to them!  The industry was already going through a radical shift in its ideology about running property management. Now as a result of COVID-19 the shift has been expedited.   We are committed to being a growth partner to our customers, so we have a responsibility to listen and respond to their changing business needs.

What was your favorite subject in school? Anything science-related, especially Biochemistry.

Hollye Watkins, Regional VP of Sales

Where did you grow up? Arkansas

What do you love about your job? LOTS and LOTS!  I truly do love what I do every single day.   I love the culture at ResMan and the relationships I have built internally.  I love the opportunity to build new relationships with my prospects and customers as I work with them through the sales cycle.  I love being challenged every day.  I love having face-to-face meetings/Zoom meetings (if they are on video) analyzing and reading the body language of the attendees in the room to allow me to know what I am going to need to do to have them join the ResMan family.

What’s one thing that ResMan offers that you wish you had when you lived in an apartment? The convenience to communicate via text message.  I think anyone that lives on a property that uses ResMan as their property management software would agree this is an awesome feature.

What’s your favorite thing that you do that impacts our customers? One of my favorite parts of my job is learning about a prospect’s business model and what improvements they want to make.  I love being able to show our customers how ResMan will be able to achieve their goals and give back time to their staff.

What was your favorite subject in school? I can’t pick just one! I loved being a student, and I come from a line of educators, with me personally being a teacher for 14 years. I’ll say Political Science/History and Psychology are at the top of my list.  Speech and Journalism are up there too.

The Evolution and Future of Property Management Communications

Flexible communication tools are a vital ingredient of a virtual leasing office, along with a high-performing website and virtual tours. There was a time when email was king of property management communication tools. It’s still important and a key component of flexible communication. However, even before COVID, this trend shifted. People no longer want to interact with people to conduct their business via phone, and fewer people are responding to email. 

Consumers want to do as much as possible on their phones, through text messages and chat apps: 58% of consumers have tried to reply with a text message after missing a call from a business. And consumers are 4 times more likely to respond to a text message than call back to a voicemail. (Source)

This customer-driven shift is not over, and “it’s time to embrace the benefits of it,” says ResMan’s founder and President Elizabeth Francisco. “Our industry is behind. We use terms like customer conversion and customer retention when we should be hyper-focused on the customer experience. That experience is driven by expectations, which are driven by emerging technology used by brands like Amazon and Netflix.”

Where Customer Communications Is…and Is Going

  1. Email: As we’ve stated, email is still important, especially for global blasts to your entire resident population. But it has grown up. Without modern, flexible tools, email can be time-consuming and inefficient for staff. A super simple platform that allows your staff to automate and customize templated messaging is the answer.

Imagine being able to standardize your messaging across all your properties and ensure that every communication sent reflects the professionalism, tone, and experience you want for your residents. This is where email shines.

  1. Integrated SMS/Text: Business text messaging is emerging as a leading tool for providing contextual and conversational experiences, with 85% of consumers wanting to be able to send texts to and receive texts from businesses. (Source) It’s the fastest, most convenient, and singularly preferred channel for communicating with organizations. 

Open rates tell the story. While email open rates have dropped to ~25%, SMS open rates are at an astounding 90+%, allowing property managers to communicate with residents and prospects more efficiently. It’s even more efficient if your texting capability is integrated into your property management software.

If you haven’t moved to integrated SMS/text messaging, you’re already behind the curve. Texting is powerful for your client, but when SMS is integrated into your property management software, your staff can become communication rockstars providing stellar customer experiences. 

Integrated SMS allows staff to view an ongoing text thread with any resident from any screen in your software that contains their information. You simply click to continue the dialogue. In seconds, any staff member can be up to date on all text conversations with that individual, no matter which leasing agent has been a part of the conversation.

This is important for both conversions and retention. If a prospect looking at multiple properties can only be reached via email or phone call with answers for their questions or to set up an appointment, any property manager with text messaging can beat you to the punch. This is true not only in terms of speed, but also of providing the customer experience potential residents are looking for. For current residents who are late on their rent or need maintenance help, a quick text message shortens communication time and is more likely to get a response. 

  1. Chatbots: The next step in the evolution of flexible communication tools for property managers is AI. Artificial intelligence is not the future for your customers; it’s already here. They already browse sites where completely automated cyber robots start a conversation with them, then hand them over to a human for a live chat, if needed. 

Remember, fewer consumers than ever want to deal face-to-face or by phone with a person, especially for their initial evaluation of offerings. The property management industry has lagged in the adoption of emerging communication technology, but chatbots are on their way. To stay competitive, property managers must have a mindset that prioritizes innovation for creating a positive customer experience.

ResMan’s Flexible Communication Tools 

ResMan property management software continually drives innovation with simple yet flexible communication tools for your virtual leasing office, including:

  • Integrated SMS/Text messaging to communicate with staff and residents via unlimited messages and tracked conversations in a single, intuitive platform.
  • Customizable, automated email tools, with built-in templates and merge fields.
  • Chatbots: In development.
  • Internal communications: Staff can assign tasks in workflow and annotate customer profiles with notes to keep everyone on the same page.

Check out the Features that Make Up ResMan’s Virtual Leasing Office

Discover for yourself how ResMan can help you continue to adapt and innovate.

Request a Free Demo

Resources to Help You Stay Ahead

Committed to Service and Support Through COVID-19

Read More

The 9 Essential Skills of a Property Manager and How to Build Them

Read More

Using Texting to Safely Communicate During Covid-19

Read More

ResMan Announces the Appointment of Two New Board Members

Plano, TX, August 19, 2020 – ResMan®, a leading property management SaaS platform provider, today announced the addition of both Gayle Crowell and Jeffrey Stone to its Board of Directors. Crowell, joining as Lead Independent Director, has extensive experience in operations, sales, marketing, and C-level management in industry-leading software companies, venture and private equity-backed technology, and financial services companies. Stone is a seasoned CEO who has an extensive background in leading high-growth SaaS businesses and has worked extensively with the private equity community over a range of portfolio investments.

“I’m pleased to welcome both Gayle and Jeff to our Board. They join ResMan as independent directors at an exciting time, as we continue to focus on putting our customers-first while embracing our open network strategy to build highly-valued relationships with our customers and our partners,” said Paul Bridgewater, CEO, ResMan. “I am confident they will provide valuable perspectives as we continue to execute against our strategy to be the platform of choice for Multi-Family operators. I look forward to their contributions and are excited they chose ResMan.”

Crowell has more than ten years of experience as a Senior Operating Advisor across the portfolio of one of the world’s leading private equity firms. She has served on more than 20 Boards of Directors, and offers a particularly deep set of experience working with some of the most successful SaaS companies, including extensive work leveraging M&A and data monetization as a growth driver. Additionally, as a former CEO, Crowell thoroughly understands the unique challenges that today’s leaders face in building high growth and sustainable businesses in a competitive world. She is a member of the National Association of Corporate Directors (NACD) and Women Corporate Directors (WCD).

“I am passionate about leveraging my expertise to tackle some of their most difficult challenges in driving high growth businesses while delivering outstanding business results and measurable outcomes. My hands-on knowledge, coupled with a keen perspective into the financial markets and venture capital environment, bring a unique perspective that I’m thrilled to offer to ResMan,” says Crowell.

Stone previously served as CEO for several successful companies, including Compeat, a leading provider of restaurant back-office management software, MarketTools, a provider of software as a service for market research, and Tiburon Inc., a leading source of software for the federal and state public safety. Previously, Stone cultivated financial and transaction acumen as an investment banker with Morgan Stanley and operational depth in various leadership positions with General Electric. He earned his MBA at the University of Chicago Booth School of Business and holds an undergraduate degree in business concentrating in hospitality management from the University of New Hampshire.

“I am very excited to join the team on the ResMan Board. ResMan’s continued rapid growth has positioned the Company to be the market-leading platform for Property Management Companies and Fee Managers. I look forward to working alongside my fellow Board members and the Company’s leadership to continue innovating the industry and driving success,” says Stone.

“The additions of Gayle and Jeff to the board of ResMan add software expertise and leadership experience as the Company continues to expand its market share and deliver innovative technology solutions for property managers,” said Gavin Turner, Managing Partner at Mainsail Partners.  “We are proud to have them join the board, and I look forward to working with them.”  Mainsail invested in ResMan in 2017.

ABOUT RESMAN

ResMan is the preferred growth partner that drives profitability and efficiency for nearly a thousand property management companies across the U.S. ResMan delivers the property management industry’s most innovative technology platform, making property investments and operations more profitable and easier to manage. ResMan’s platform unlocks a new path to growth for property management companies that deliver consistent NOI improvement and brilliant resident experiences easier than ever before. For more information, visit us at www.myresman.com or engage with us on Twitter, LinkedIn, or Facebook.

ABOUT MAINSAIL PARTNERS

Mainsail Partners is a San Francisco-based growth equity firm that invests exclusively in fast-growing, bootstrapped software companies. The firm has raised over $1.2 billion and invested in more than 50 growing companies since 2003. Mainsail prioritizes investments in enterprise software companies with compelling business models in growing markets. The firm’s approach to driving value creation is anchored in a dedicated Operations Team that is purpose-built to help founders scale their businesses and accelerate growth. These women and men include former software company operators who leverage real-world experience, well-established best practices, and a true partnership ethos to support management teams. For more, visit mainsailpartners.com

“I don’t think of ResMan as a job.  I think of ResMan as a means to do something great for this industry, which has given me so much over the last 25 years.”
Elizabeth Francisco
President & Co-founder of ResMan

Meet July’s ResMan Rockstars

We’re excited to celebrate another month of ResMan Rockstars! Read below to learn more about each of their experiences as ResMan teammates.

​Lei, Technology

Where did you grow up?  I grew up in Suzhou, the so called the ‘Venice of China’. I came to the US to get a degree in Houston, and finally settled down in Dallas.

How did you come to work at ResMan?  Someone sent me a link for the ResMan Star Wars Quiz. Then I spent a weekend-night playing it. I liked the quiz a lot, so I decided to apply and work here.

What’s your favorite ResMan product? Why? A new product that I’m working on. Besides having two kids at home, this product is my third kid. Everyday you can feel it’s growing stronger and stronger.

What do you love about your job? Nice people and good communication.

What’s your favorite summertime activity?  Eating home-made ice-cream with kids.

 

Alexis, Websites

Where did you grow up? Miami born and raised

How did you come to work at ResMan? I was lucky enough to come through Razz Interactive 😊

What’s your favorite ResMan product? Why? I have to say our websites product. I’ve been working on it with the team for a while and it’s unreal to see it coming to life. As we continue to work and improve it, it’s getting closer and closer to our vision!

What do you love about your job? Definitely my team. They are like my second family. We have an amazing support system and truly take winning together to the next level! ❤️

What’s your favorite summertime activity?  Pool parties with friends and family! The smell of food grilling, summer music blasting, and drinks all around! Painfully missing that this summer 😭

JP, Sales

Where did you grow up? Miami, FL in Cutler Bay

What’s your favorite thing that you do that impacts our customers?  Showing all the customers the key value props of having ResMan Marketing products running in unison to deliver industry best customer experiences.

Since starting at ResMan, what is your favorite memory?  Almost beating Paul at go karts and taking 2ndplace ( I guess I folded under pressure)

What’s your favorite ResMan value statement?  #WINTOGETHER Because teamwork makes the dreamwork.

What’s something you’ve been able to do in quarantine that you wouldn’t otherwise have done?  Build out a Work from home office and start playing disc golf

Calverlina, Customer Support

Where did you grow up?  I grew up in Denton, TX by way of Oklahoma City, OK (moved to Texas when I was 14)

How did you come to work at ResMan?  I’d left the Apartment Industry. I was working in the Hospitality Industry for Hilton when I interviewed at ResMan. Anyone who has tried to leave the Apartment Industry knows there is no leaving. I attempted to leave it twice and even though I’m not on what I consider the Vendor side of things, here I am.

What’s your favorite ResMan product? Why?  The Essentials (CORE) is my favorite product. If I remember correctly, it was the only product ResMan had when I started my journey here and where I learned so much about the ins and outs of an apartment management software solution.

What do you love about your job?  I love interacting with our ResMan users, being able to assist them and empower them while they learn a thing or two that they thought wasn’t possible. The occasional reconnecting with a previous co-worker from my time in the Apartment Industry is pretty cool too.

What’s your favorite summertime activity?  Eating snow cones and cold Kool-Aid pickles

“I don’t think of ResMan as a job.  I think of ResMan as a means to do something great for this industry, which has given me so much over the last 25 years.”
Elizabeth Francisco
President & Co-founder of ResMan

Garrett, Marketing

Where did you grow up?  The Woodlands, Texas

How did you come to work at ResMan? Well I was told about ResMan by a recruiting company. I previously sold reputation management software and found that I had a knack for connecting with property management companies. I thought ResMan would be a great opportunity to focus and learn about the property management industry, and so far, I have loved it!

What’s your favorite ResMan product? Why? ResMan Marketing, because we truly have the best website product on the market!

What do you love about your job? That the work I put in can directly affect how quickly our business grows.

What’s your favorite summertime activity? My favorite summer activity is to explore Dallas and find new places to eat! I’m kind of a foodie! Also spending time with my nephew!

Casey, Business Services

Where did you grow up? San Antonio, Houston & the Austin area

How did you come to work at ResMan? Looking for a change of pace from my previous job.

What do you love about your job? The commitment and leadership of management in these crazy times. I only had 1 week of face time in the office before the shelter in place order came through, and yet I feel like I’m a valued member of the team.

What’s your favorite summertime activity? Catching up on my reading in our hammock

Sebastian, Product

Where did you grow up? Miami, FL

How did you come to work at ResMan? I co-founded Razz Interactive, an award-winning web design & software development company. In 2019, we launched Zeki, a marketing platform and website CMS that helps property management companies launch smart web experiences. We gained significant traction in the marketplace which eventually led to the acquisition of our company this past December. With that said, I joined the ResMan family along with my co-founder, Elizabeth Colina, and the entire Razz Interactive team. 🎉

What’s your favorite ResMan product? Why? I may be a bit bias, but my favorite product (suite) is what we call the Resident Lifecycle (RLC). That covers everything from websites, online application & portals and a suite of ancillary products and services. We are obsessed with providing the ultimate resident experience starting from when a prospect first interacts with a property online, engages in an interactive leasing experience, and stays connected with the property staff via our resident portal. Staying focused on residents helps our customers stay ahead of the curve while allowing them to grow their business.

What do you love about your job? I love being able to solve real problems and being empowered to innovate. I also have the privilege to work with a team of smart and creative individuals on a daily basis.

What’s your favorite summertime activity? Boating and riding jet ski’s of course!

Summer, Onboarding

Where did you grow up?  South Florida – all within one county: Broward

How did you come to work at ResMan?  Connections, an old friends mentor was the Support Manager and needed agents and I needed a change. Working with him was a wonderful experience and set me on my career path and working with so many other inspiring people.

What’s your favorite ResMan product? Why?  Essentials – how all our other products use all the basic info from it to bring everything together and save time (and sanity) Enter once and the info goes to many places.

What do you love about your job?  Being able to help others do their job.  Being a part of someone finding and getting into a place to live. In this day and age, being a person who makes the process of finding a place to live and/or working there a less stressful/safer experience.

What’s your favorite summertime activity? OCR’s (obstacle course races)– I get to move and run and during the summer time they tend to involve refreshing water.  Yes that’s me in purple.  I am really missing it, a virtual race is not the same.

4 Website Necessities for Converting Prospects to Residents

We recently discussed 5 must-haves for a virtual leasing office. Today we want to start taking a deeper dive into each of those must-haves, beginning with your website, where the typical leasing experience kicks off.

If you want to increase your pipeline, drive brand awareness and communicate effectively with your residents, then your #1 focus should be on having high-converting apartment website design. This is especially true with COVID concerns still high.

What is a High-Converting Website for Property Management Companies?

Websites that convert simply means they work; they turn prospects into residents. They do this with appealing, well-formatted and optimized content that streamlines a path from a prospect’s first visit to the next step and the next, until finally they become residents. It takes the guesswork out of the process for visitors. It provides the information they need and guides them along intuitively. 

To be high converting, your website will need to be:

1. Easily Found

For your website to show up in someone’s search results, your site will have to be optimized with the terms people are using in their searches, called keywords. There are many tools that can help you discover the best ones for your property, but it can be complicated. 

The competition for keyword ranking is fierce because 93% of searchers only look at the first page of results (Source). That’s why most organizations today hire a marketer with Search Engine Optimization (SEO) experience or contract with an agency to manage this for them…it’s that important. 

Do some mystery shopping on your own online real estate…have someone search for it on an outside computer without using the property name (for example, best apartments in Charlotte or Deep Ellum, Dallas). Where do you land on their search results? If you’re not on page 1 for your keywords, it’s time to enlist some experienced SEO assistance.

2. Appealing, Current & Informative 

Once a visitor lands on your site, what do they see? Your apartment website design should be attractive, clean and simple. But how it looks isn’t all that matters. When they click through, do they find up to date listings? Do your images showcase your property as an experience prospects immediately imagine themselves in? 

Can they take a virtual tour? Can they see themselves living in and loving your place? If your listings offer the barest of details without providing some color, they probably can’t. 

Gather feedback from your mystery shopper and get your most creative copywriter to punch up the content on your site with every feature detail you can imagine, individualized to showcase a sunrise view or the quiet atmosphere and shaded parking of particular units. Take a page from the playbook of successful brands: Showcase smiling people enjoying staged apartments and sparkling amenities.

3. Easy to Navigate & Mobile-Friendly

Do you know the impression your website is leaving with prospects? Even if it’s beautiful, it can still be structured poorly. Visitors should be able to locate at a glance the specific information they’re seeking, even if they’re browsing on their phone.

Make sure that your apartment website hosting includes mobile responsiveness. This is important because 70% of web traffic happens on a mobile device (Source) and 57% of users say they won’t recommend a business with a poorly designed mobile site. And your site is unlikely to show up in top Google ratings if it isn’t mobile-friendly.

4. Equipped with Convenient Online Leasing Tools

If a prospect finds on your website a place they want to call home, it should be just an obvious click from there to locate and complete an online application, screening, leasing agreement and make a payment. It should include an intuitive resident portal that allows residents to manage everything online, even from a mobile device.

Glitchy tools that don’t work on their phones or a partially virtual process that still requires a few manual steps just won’t cut it.

ResMan leasing software for apartments makes it easy to bring your virtual leasing office completely online for prospects. We also provide the essentials your staff needs to improve and populate your web content:

  • Property management system agnostic to easily integrate your application process
  • Templates and automation capabilities
  • A “What you see is what you get” visual editor
  • 3D floor plans and interactive site maps
  • And more

Remember, visitors equate your website with your properties. They’re looking for convenience. As they interact with your website and virtual leasing office, many believe that however enjoyable or frustrating the process is, it’s a sign of what future dealings will be like with your staff and portal for maintenance requests, monthly payments and more, if they decide to lease from you. 

ResMan lease management software can help you create an efficient virtual leasing office to grow your occupancy and make life easier for your staff…and your future residents.

Check out the Features that Make Up ResMan’s Virtual Leasing Office

Discover for yourself how ResMan can help you continue to adapt and innovate.

Request a Free Demo

Resources to Help You Stay Ahead

Committed to Service and Support Through COVID-19

Read More

The 9 Essential Skills of a Property Manager and How to Build Them

Read More

Using Texting to Safely Communicate During Covid-19

Read More

Meet our June 2020 ResMan Rockstars

We’re so proud of our team that we want everyone to know how great they are. Each month, we’ll highlight a few of our ResMan Rockstars, who shine just by bringing their A-game to help us all win together.

David: Onboarding

Where did you grow up? Dallas, TX (Garland to be exact)

What’s your favorite thing you do that impacts our customers?  I enjoy giving great customer service. 

What’s your favorite ResMan memory?  My favorite memory at ResMan so far is the 2019 holiday party. 🎉

What’s your favorite ResMan value statement?  Win Together.

What have you been able to do in quarantine that you wouldn’t otherwise have done? Working in my boxer briefs. 😎

Jacob: Sales

Where did you grow up? Allen, TX

What’s your favorite thing you do that impacts our customers? When I am able to find a way to solve a problem for a client by utilizing a ResMan product.

What’s your favorite ResMan memory? The grand opening of ResMan World Headquarters. The entire ResMan team got to walk through the doors of our brand new office together. We could all feel that we had taken a big step in the growth of ResMan. 

What’s your favorite ResMan value statement? Win Together.

What have you been able to do in quarantine that you wouldn’t otherwise have done? Many projects around the house. I am not done yet but I would not have accomplished them with the normal busy schedule pre-quarantine.

Janel: Product

Where did you grow up? Bossier City, LA. I moved to Dallas after graduating from college.

What’s your favorite thing you do that impacts our customers? I love solving problems for our clients. The best thing about working in Product is listening to a client’s pain point, working with the team to find and release a solution, and getting feedback from the client about making their lives a little easier.

What’s your favorite ResMan memory? I’ve known Rue for 20+ years, and this is our 4th time to work together. Since we live in the same area and attend the same industry events, we frequently coordinate our travel plans. We were so excited to attend the NAHMA Winter Meeting in March as reunited coworkers that we bought matching ResMan shirts for travel days!

What’s your favorite ResMan value statement? All three of our values truly resonate with me, but my favorite is Win Together. It not only applies to our individual teams within ResMan working together to create solutions, but to our partnerships with our clients as well. 

What have you been able to do in quarantine that you wouldn’t otherwise have done? With no sports/tournaments to attend for our son, I’ve had more free time on the weekends than I can remember having for a long time. I love to cook, so like a lot of other people, I have been baking and trying some new recipes. One weekend I made pizza dough and we grilled pizzas!

Breanna: Support

Where did you grow up? Michigan City, Indiana. 

What’s your favorite thing you do that impacts our customers? My energy! Our customers feed off of our energy and I try to give as much positive energy. 

What’s your favorite ResMan memory? Dustin and his shower cap TikTok videos! 

What’s your favorite ResMan value statement? Own what you do! 

What have you been able to do in quarantine that you wouldn’t otherwise have done? Work from home as I have never been able to do this in the past.

Grant: Marketing

Where did you grow up? Allen, Texas – currently living in Downtown Dallas

What’s your favorite thing you do that impacts our customers? I love getting folks on ResMan, as corny as that sounds. It’s not just because I’m in sales and get paid for it. I’ve worked onsite and know just how hard the competitors’ software can make your job or how lost you can feel while navigating through other systems. So to give customers that reassurance that their new software is truly going to make their lives easier, that’s my favorite.

What’s your favorite ResMan memory?  Most people actually don’t know about this, but my all-time favorite memory was a trade show early in ResMan development. Two things happened that solidified to me that what we had was special and I was in the right place. Back in the day, we didn’t have no stinking fancy scanners like these young whippersnappers have today, so all our leads from the trade shows were business cards, which we put into a jar to review and follow up with. We broke for lunch and before we left we had an entire fishbowl filled to the brim with business cards. Strangely enough, when we got back from lunch the entire bowl was missing, nowhere to be found. So without trying to think the worst, we went about our trade show business, and before the day ended we had competitors’ developers trying to sneak their way into demo sessions, and competitors’ sales folk tried to video one of the demos. That right there, combined with the vanishing fishbowl, showed me just how dangerously awesome ResMan really is!

What’s your favorite ResMan value statement? Mine would be “Win Together.” We often joke about wearing different hats. So many people, including myself, have done so much more than what their job description says. That only happens when two things align: 1) You have a product that makes a difference and 2) People who believe in it and that what they’re doing is making a difference. It’s not that we just win together, the only way we will win is if it’s together and I love that! 

What have you been able to do in quarantine that you wouldn’t otherwise have done? Fresh, home-cooked lunches. If you know me, I’m about my food.

Tammy: Business Services

Where did you grow up?  I was born in Dallas but technically grew up in Oklahoma, just across the Denison Dam in a place (I say “place” because I don’t think the population would even get “village” status) called Cartwright. I went to school in a slightly less tiny village (they might have enough people to be a “town”) called Colbert, since Cartwright was too small to have a school of its own. I escaped and came back to Texas when I was 20. 

What’s your favorite thing you do that impacts our customers?  I don’t really get to do my favorite things very often (I don’t count solving a customer SSO error or putting up a banner in the portal that says our office is closed 😊).  Ideally, I would love to build chatbots that use Natural Language Processing to communicate with clients when they need help to deflect cases from our support team, or to create an onboarding feature in the portal where clients could get updates and be assigned tasks. Lots of ideas, not enough time. 

What’s your favorite ResMan memory? I think it was 2015, Amanda (Manager of People & Culture), and I shared an office, which we aptly named “The Nerd Cove.” We always had weird/quirky decorations (like the skeleton garland that stayed up way past Halloween or the dartboard that we could never use because it was too noisy), but the best of the best was the Nap Box. We set up a box with a blanket and pillow so that anyone could take a snooze if they were so inclined.    

What’s your favorite ResMan value statement?  Believe in the Impossible. There have been so many times I was told that we couldn’t do something or didn’t have the funds, but believing that it can happen is why we have implemented things like Service Cloud, Communities, and now CPQ to streamline our sales process. I am finally seeing things come to fruition and it’s definitely worth it. 

What have you been able to do in quarantine that you wouldn’t otherwise have done? Spending more time with my daughters.  Even if it’s just getting to take a 10-minute break to eat ice cream on the back porch or being interrupted during a project for a hug, it all adds up.

Carlos: Websites

Where did you grow up? I was born and raised in Venezuela.

What’s your favorite thing you do that impacts our customers? I’m passionate about challenges and new experiences. I put all my creativity, effort and high standards into every project. So maybe it’s the passion that I put in my work every day.

What’s your favorite ResMan memory? The hands-shaped-like-a-heart signal that my boss (Elizabeth) and my colleagues make at the end of each meeting.

What’s your favorite ResMan value statement? ResMan always looks for innovation in each process and also supports the inclusion of new ideas.

What have you been able to do in quarantine that you wouldn’t otherwise have done? Finish reading books that never end. I learned to be patient and realized how much I miss my family.

Rick: Development

Where did you grow up? I grew up in Springville, UT, where I still live.  Fun fact – I have 3 siblings.  I live about a mile from the house I grew up in, where my parents still live.  2 of my 3 siblings live closer to my parents than I do.  The one sibling that ventured the farthest away lives about 4 miles from them.

What’s your favorite thing you do that impacts our customers? Make things that run slow, run faster.

What’s your favorite ResMan memory? In close to 9 years, I have a few, but one memory, in particular, exists with video evidence, and I suspect will be given as the answer to this question by one or two other persons in development! https://www.youtube.com/watch?v=MsIlHedsyKI

What’s your favorite ResMan value statement? It’s a tie between “Own what you do” and “Win together”.  It’s not that I don’t believe in the impossible, but as a developer, I’d really just settle for a computer that doesn’t randomly restart!

What have you been able to do in quarantine that you wouldn’t otherwise have done?

Probably 2 things –

1- Fix some sprinklers in my yard (not the picture attached which wasn’t my yard).

2- Save some money since my wife and I haven’t been able to go anywhere or do much other than get take out food!

Resources to Help You Stay Ahead

Committed to Service and Support Through COVID-19

Read More

The 9 Essential Skills of a Property Manager and How to Build Them

Read More

Using Texting to Safely Communicate During Covid-19

Read More

5 Must-Haves in a Virtual Leasing Office

We’re all facing significant disruptions in our personal and professional life today due to COVID-19 – but that’s nothing compared to the change we can expect in the next two years in the property management industry. Leveraging a quality lease management software with a virtual leasing office is no longer a luxury. It’s a necessity for survival.

If you’re wondering how to transform your leasing office to be 100 percent virtual, there are a few things to consider to make sure you choose one that serves your back office with time-saving features and boosts your leasing efforts:

  • High Converting Website
  • Virtual Tours
  • Flexible Communication Tools
  • Customizable Resident Portal
  • The Personal Touch

HIGH CONVERTING WEBSITE

As a digital marketer, it’s my belief that your #1 focus should be on having a top converting website to increase your pipeline, drive brand awareness, and communicate with residents/tenants. Yes, a great site can do all of this, and you shouldn’t stand for less.

What do we mean by a high converting website?

A high-converting website leads future residents from the most crucial element to the second most vital element, to the third, and so on. On the other hand, a low-converting website leaves visitors to fend for themselves and try to pick out the essential parts among distractions. 

The net is that it’s imperative to showcase a streamlined site that offers convenient tools to make it easier to find what they need and convert to tenants quickly. That means an online application, screening, leasing, and payments are critical now. 

But simply sticking an online lease application on your website or enabling online payments doesn’t ensure that your investment in lease management software will bring in new residents or prove valuable to those you already have. 

Your website is your organization’s face, especially for many who will not feel comfortable visiting your leasing office even as business openings expand. The bonus is that a well-stocked website puts high-value information at your leasing agents’ fingertips.

Do you know the impression your website is leaving with prospects or if it’s even being found? Is it easy to navigate? Are your listings updated? Does it showcase your property to its fullest? Now more than ever, it’s important to invest in a high-performing website.

VIRTUAL TOURS

High-quality pictures and videos are the stars of a virtual tour. But are you looking at how the information about the actual units is presented? When your leasing agents aren’t able to use their charm to secure new tenants, your virtual tour must have some personality to do the heavy lifting of showcasing unique features and qualities of each unit.

Spend the time to curate details specifically about the units (i.e., pool view, morning sun, shady balcony, etc.). Amplify the amenities using keywords that people are searching with. And if that isn’t enough, data from Estate Agent research shows that 75 percent of renters prefer interactive virtual tours over ordinary photographs and that these tours influenced their purchase decision.

FLEXIBLE COMMUNICATION TOOLS

Today’s residents are accustomed to communicating in the style they prefer, so it’s important to easily reach them with not only email but also SMS (texting). 

With leasing software for apartments that allows you to create automated templates, staying in touch with everyone will be one of the easiest, fastest jobs on your plate. Flexible communication tools will enable you to standardize your messaging across all your properties and ensure that every communication sent reflects the professionalism, tone, and experience you want for your tenants.  

CUSTOMIZABLE RESIDENT PORTAL

Your portal is more than a place for residents to make payments and submit maintenance requests. It’s your community hub. Many property managers miss out on the incredible opportunity of their portal to provide value to residents. During this pandemic, when in-person events are on hold, some enterprising managers are using their portals to unite their community and foster the satisfaction that is so critical to renewals. 

Even as the country phases into our new normal, maximizing the power of the portal can make all the difference in how connected your tenants feel to each other and you.

THE PERSONAL TOUCH

As you can see, no software is going to provide a personal touch without real humans being visible to your tenants. Each aspect of a GREAT property management platform frees up staff to be available and visible, but it makes them look good. It makes you look good.

Unfortunately, leasing staff and property managers sometimes fail to use all the tools in their property management software toolbox. Better platform utilization ensures that the team can better convey the personal touch, so make sure they get the training they need to learn all that your lease management software can do. Set the expectation that everyone will need to lean on it.

ResMan was built during the Great Recession to equip property managers to stay competitive in challenging times. That tradition lives on today. We’ve continued to adapt and innovate to ensure you have the modern tools you need to meet today’s residents where they’re at.

Check out the Features that Make Up ResMan’s Virtual Leasing Office

Discover for yourself how ResMan can help you continue to adapt and innovate.

Request a Free Demo

Resources to Help You Stay Ahead

Committed to Service and Support Through COVID-19

Read More

The 9 Essential Skills of a Property Manager and How to Build Them

Read More

Using Texting to Safely Communicate During Covid-19

Read More

Using Texting to Safely Communicate During Covid-19

During the Covid-19 health risk, ResMan’s Bi-Directional Texting feature combines the convenience of modern technology with world-class customer service. Blast out automatic text templates or send personalized messages right from the computer and residents respond directly from their phone.   

Step-by-Step Instructions

Set up Residents’ Phone Number and Contact Preferences 

In order to send a text message through ResMan, you need to make sure you have a current mobile number. You can add individual numbers on the “Personal Information” section on their resident page. Each resident can determine how they prefer to be notified.  This is done through their notification settings in their Resident Portal. In the top right corner of the Resident Portal, they will click on the gear icon to be taken to their notification settings. 

Create Text Message Templates 

To create templates, navigate to Tools > Messaging. Here you can access a list of all your current templates (both email and text), send messages and create new templates. Click New Template from the green submenu bar. Since the New Template screen is for both email and text, the bottom of the screen is where you will find text messages. Create the message you want. You can also insert merge fields into the text. 

Send an Individual Message 

To send individual messages, you can click the phone number under the resident’s page. This will direct you to the messaging screen where you can send a text to that resident. You can also send individual messages through the Communication Log module on the resident account page or by clicking on the Communication button on the Efficiency Ribbon. 

Send Bulk Messages 

The other option is to send bulk messages with customized parameters. Navigate to Tools > Messaging > Send Bulk Message (green sub-menu bar). Select the property, template type, template and the sending method. Customize the recipient parameters and click Get Recipients. You can preview each message prior to sending out the messages. Once everything looks correct, click send. The messages are stored on their communication log as well as the Sent Messages tab on the sub-menu. 

See Texts from Residents 

The Communication button on the Efficiency Ribbon shows you messages that come in from residents from the Resident Portal as well as text messages.  If you see a number outside this icon, hover over your mouse over the number.  The number of text messages, as well as portal messages you have for each property, will display. If you click on the “Communication” icon or the number indicating how many text messages you have, you’ll see the following screen displaying the text messages that have come in. 

Monitor your usage 

You will want to be aware of how many messages you are sending and receiving, since you may be paying for this service based on your usage. 

Step 1: Navigate to Tools > Messaging > Usage (green sub-menu bar). 

Step 2: Select the desired property and date range. 

Step 3: Click Go. 

 

Note:Here are some points you should be aware of:  

  • One text message can have up to 160 characters; otherwise, it counts as multiple messages.
  • Your total usage includes both texts sent and received.
  • Know how many texts you have paid for each month, and compare that to your total from the chart above.