PropTalk: Trailblazers in Multifamily ft. Victoria Cowart of PetScreening

Elizabeth Francisco, President of ResMan, continues our Trailblazing series with Victoria Cowart, Director of Education and Outreach at PetScreening™ to discuss Victoria’s career growth and changes throughout her time working in the property management industry. Elizabeth and Victoria share the reality of moving up in the world and how the two of them both learned about and contributed to the property management industry and later reaped the rewards in their career because of it. 

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Electronic Documents: Why Affordable Housing Is Behind and How to Solve It

It’s hard to believe that many Affordable Housing properties are still using paper-based filing systems. With paper filing comes a lot of unnecessary risk. Think about if your property were to experience a fire, flood or any other natural disaster that would result in the loss of documents. There would be no backup or chance of retrieving important files. It’s not just an unexpected disaster that can cause problems. Human errors occur every day and can contribute to the loss of files which is why filing cabinets and paper filing desperately need to be left behind. So why hasn’t everyone moved to electronic document storage and what is the solution? 

Analysis Paralysis 

While it sounds exciting to have technology automatically store documents for you, the thought of moving from paper to electronic can quickly turn that excitement into a state of panic. When you look at your filing cabinets and how much scanning and organizing it would take to transfer them digitally, switching may seem like a time-consuming, no-end-in-sight project. This results in analysis paralysis. 

But there are options you can consider when it comes to adopting technology without having to worry about transferring everything over right away. One of the most common approaches is just starting to use technology to store newly created documents online. Don’t stress about all the documents prior to today. If you start today, then annual reporting in 2023 will be a breeze! But if you continue to wait, it will always feel like there’s no end in sight to the pain of paper-based annual reporting. 

Should you want to tackle all your old files, treat it as a project you can chip away at. Consider hiring an intern or have your staff dedicate one hour each Friday to scanning and organizing files. 

Document Storage Costs Should Not Be A Deterrent 

One concern with switching to paperless documents is the ongoing cost of electronic document storage. Document storage plans are not always free, and when looking at the number of documents you create and file on average, that cost can add up quickly. However, when you consider the cost of the space needed to store and time needed to manage paper documents, you will most likely find that storing documents electronically is actually cheaper.  

As you are looking for an electronic document storage solution, be sure to compare costs. Some software (like ResMan) comes with unlimited document storage as part of your property management platform subscription, while others charge extra based on volume. If you do go with a volume-based plan, to minimize any initial cost impact, you can simply start by uploading new files. Then, over time, old files will reach their retention limits and you’ll be done with paper documents and filing cabinets for good! 

Another benefit of storing documents electronically is being able to move applications and leasing online, which makes operations much smoother for both tenants and for your team. In 2020, HUD approved the use of electronic signatures which cleared the way for Affordable properties and their residents to handle the majority of their paperwork electronically. Electronic signatures eliminate the delay associated with finding a meeting time that works for both the prospective tenant and the onsite team. They reduce the amount of traffic coming into the leasing office, allowing the site staff to focus on other tasks. They have also systematized the application process which produces electronic timestamps to secure positions on waitlists, minimizing the opportunity for discrimination or bias. 

The concept of an electronic signature is sometimes confusing for teams initially because folks assume that signing a paper document and scanning it to store electronically makes it an electronic signature. This is NOT the case. Electronic signatures do not involve paper and pen. Instead, documents such as applications and leases are presented to tenants to be signed online through a phone or computer using software that meets specific security requirements.  

Lean on Your Provider Software to Support Your Transition 

One of the main concerns that arises around switching to online applications, leasing and electronic signatures is getting staff trained and up-to-speed so there aren’t any hiccups. Of course, you want to know your staff are doing things correctly but the idea of training staff for a new tech stack sounds like a feat. 

This is where your software provider should step in. Software providers have been transferring documents into digital and working with electronic applications and payments for years within conventional, student housing and military housing. Affordable housing has just been a late adopter. However, it’s clear software providers are experienced and trustworthy. Ask your software provider for help as they know all the guidelines around electronic signatures and electronic documentation and might even have video tutorials to share more information. 

Technology is Secure, Efficient, and Effective 

Moving your documents, applications, leases, payments and recertifications online will make everything easier for your team and your tenants. Your staff will be well trained with support from your software provider, and should be well-equipped to handle document storage smoothly. Your applicants can apply online and tenants will be able to sign leases for your staff to review much quicker and with little to no hassle, ensuring a more streamlined process. 

Additionally, annual reporting season will be a breeze as software can give specific access to auditors so they may access documents electronically, saving staff time from the digging up of documents and back-and-forth emailing. With technology, auditors can do all their tasks remotely instead of at the leasing office. 

All in all, technology will enable your property to be more efficient, saving both time and money, as well as decreasing disruptions in your overall operations and annual reporting seasons. And if you’re one of the properties stuck in analysis paralysis, consider the ideas and options suggested above to ensure effective and useful adoption along the way.  

Want to stay up to date on the Affordable Housing industry? Like and download our Cocktails & Compliance Podcast.

How to Start Doing Organic Social Media For Your Property

Engaging customers and prospects through organic social media is one of the most popular marketing strategies for businesses right now. With 4.2 billion users on social platforms and the majority of users spending over 2 hours a day scrolling, social media is a great opportunity for your property to be made known. Yet, many businesses, both large and small, are missing the opportunity social media offers for their brand. Some might be overwhelmed by the idea and don’t know where to start. Others just don’t understand exactly what they’re missing.  

But in reality, most of your present and future residents are online scrolling every day and that is motivation to step into the world of social media for your brand. Plus, it’s free marketing! Organic social media costs nothing but a little bit of time and effort that eventually reaps high rewards, including new leases and increasing resident retention. 

If the idea is still overwhelming for you and you aren’t sure where to start, remember that starting is the most important piece to doing social media. Just like getting back to the gym after some time away, it takes practice and consistency to get the rewards you want. 

Choose a Starting Point 

We recommend starting small. There are several social media platforms and each of them is different in audience, content and commitment. Most of the younger generations are on platforms to fill up spare time, connect with friends and find entertainment. Gen X and Baby Boomers shift in their motivation to use social media as they mostly use it for connection and the news. However, Facebook and Instagram are the most widely used platforms by all generations. 

Since we’re starting small, you can pick one social media platform to start, but we recommend trying out a platform you’re most familiar with. Eventually, you can add more platforms the more you feel comfortable. Instagram and Facebook can be connected to post together at once to make sharing content easier. Videos you share can eventually go on YouTube. There’s plenty of opportunity to build upon a foundation later. 

Once you have created a page or account, add in the necessary details to fill out a profile. Add your logo as a profile photo and fill out your biography as well as a Call-To-Action that takes people to your website. After you’ve added the basic account information, now you can start inviting people to follow the page. Share a link on your website or email your residents to let them know. You can find helpful tips for spreading the word here

Before going into the details of posting on your social media, remember not to stress. Make it fun and simple for yourself to start. We will show you the tools so you can be better equipped and supported as you get rolling.  

Gathering Content 

One of the first problems you’ll run into is having content to share on your social media pages. One of the common ways content marketers can create consistent social posts is by having what’s called pillar content. 

Pillar content is best thought as large pieces of content that answer a complete question in full. The trick is around what the question is asking. The vaguer a question is, the more content you can write about. If your pillar content is too granular or specific, you won’t have as much to repurpose from that.  

Here are a couple of examples that exemplify pillar content versus social content: 

Pillar content: What are ways to keep your apartment peaceful? Here are 9 ways how. 

Social content: Is your closet a wreck? Use a closet organizer! 

Pillar content: What’s in your property’s neighborhood? 8 things to do during San Diego’s summertime. 

Social content: Free this weekend? Take a 3-minute walk to the Farmer’s Market in downtown San Diego! 

Content marketing is about working smarter, not harder. When you create one pillar content piece, you might be able to create up to 15 social posts from that piece alone. You are working smarter when it comes to social media when the pillar content is helping you create posts to share.  

A blog could have 6-8 sections. Those sections or chapters could have 2-3 quotes or statistics. You can see how social media can be easier when you have one good pillar content piece to work from. 

TIP: When thinking about what pillar content to create, think about your residents. What do they care about outside of just having a place to live? Here are some ideas: 

  • Write a blog helping residents with their apartment living: decorating, family activities in the neighborhood, hosting holidays with family, etc. 
  • Share third party articles with valuable information for residents and pose your property as a resource for all things apartment-living. 
  • Put on events for your residents and use social media as a way to promote and recap your event. 
  • Look what neighboring properties are posting on their social media channels for inspiration on pillar content. 
  • Talk to your front office staff who talk with residents daily for brainstorming more pillar content ideas. 

Social Media Tools 

Have you ever wanted to post on social platforms but were worried about how it looks or reads? This is where the right tools can support you better for organic social media. No one is expecting your property to have the prettiest Instagram or Facebook in the world. This is where practice comes in naturally. You will get better as you go. There are some tools that are free or inexpensive for you to boost the visual attractiveness of your social media a bit: 

Canva – Canva is a great and free online tool with customizable templates for any sort of print or digital content. From social media images and video templates to infographics and flyers. You can add logos, change the text and add images to thousands of templates and instantly have content to share to your social media pages. For a small price, you can have access to an entire library of templates for more options than the free plan. 

Creatopy / Bannersnack – If you want to get a little fancier, you can have more animated and design-focused templates to use for your pages through Creatopy. This might make more sense for platforms like Instagram and Facebook as it is usually used for ads but has compelling visuals and easy-to-use templates.

Hootsuite – Use Hootsuite to schedule your posts. This is helpful with saving time while still having consistent content uploaded. You can spend 30 minutes on a Monday morning creating the images for the week in Canva or Creatopy and schedule them out so you don’t have to post every day manually. Hootsuite has a free plan for up to 2 social accounts. 

Another way to engage your audience and look like a pro is by using hashtags. Hashtags are helpful for gaining attention and followers from people who might not have heard of you before. They can also help you target the audience you want to reach (I.e. luxury apartments would have hashtags geared toward luxury living). You can use tools like Flick to help you get started. 

Get Residents and Employees Involved 

Getting started can be as simple as getting your employees and residents involved. Your frontline workers are some of the best advocates for your property. Encourage them to ask residents for a quick follow on Instagram or Facebook. Create contests among your employees for content, like event ideas, images, or videos. Reward them with office lunches or a gift card.  

You can also create contests with your residents. Have a “Best Decorated Apartment” contest and create a hashtag for your property specifically so you can see what your residents share. Use Canva to create flyers sharing the contest details. Incentivize them with prizes for more excitement. You can partner with a local restaurant to sponsor the contest and reward the winner with a free meal for the family. 

Host events for your property and set up a photo booth or hire a local student photographer looking for portfolio work. Share photos online for residents to look for after it’s over. Residents love to engage when you present them with opportunities. Look for the ones that do well and garner support and repeat those regularly. 

Social media can seem overwhelming and a lot to commit to from the outside, especially organic social media. But in reality, simple and authentic is better. Organic social media is an investment that can reap heavy rewards for your property, including new leases and an excellent brand experience for current residents. Start somewhere. 

Interested in how you can increase traffic and leads through marketing? Check out our latest on-demand webinar.

4 Things to Consider for Affordable Housing in 2022

The New Year is already in full swing and it is going to be a big one for property management companies, specifically in Affordable housing. 2021 was another year of pivoting for the industry as the Great Resignation sparked staffing shortages, we grappled with COVID-related supply chain issues, and we experienced an increase in mental health related incidents at properties. As we enter 2022 these issues are still front and center – plus, it’s now Tax Credit reporting season!  

While there’s a lot we can’t control that will continue to require improvisation, we believe there are four changes that affordable housing property management companies can make to better position themselves for success in 2022 and beyond.  

1. Automate Tax Credit Annual Reporting 

It is annual reporting season for tax credit properties and for many, this comes with a lot of grumbling and moaning. The common denominator for those who are dreading annual reports comes down to how manual the process is for properties who do not have the right software. Tracking down the vast amount of paperwork and reporting all while knowing the smallest oversight could have detrimental effects puts a lot of unnecessary pressure on your team. 

By moving to an Affordable housing software now in the new year, you won’t need to put this burden on your team again as the software will create annual reports for you. Keeping all paperwork and reporting within the software and under one roof helps eliminate the chances of human error and reduces manual work around filing and keeping track of important documents. Above all, it saves your team time and stress. You can rest easy throughout the year knowing the next annual reporting season will be more of a breeze. 

2. Improve Operating Efficiency and Reduce Risk With Technology  

When you look at the last couple of decades and the contributions technology has made to everyday life, it’s not difficult to realize how it can also enable properties to be more efficient and deliver greater value to owners and investors. But how exactly does technology contribute to affordable properties and why is it so necessary to have in 2022? 

Some of the immediate benefits revolve around operations. Switching to online leasing and online payments not only helps property managers complete back-office work more efficiently, but also allows residents (who are already proficient in using technology in their everyday lives) to deliver documents and payments with little to no hassle. 

To go alongside that, the Great Resignation has mostly stemmed from Millennials and Gen Z demanding a healthier and happier work environment. Seeing as those two generations grew up using technology and have faster adoption to tech than other generations, adding modern tech to your property’s operations will also help attract and retain staff. 

Technology has continuously given people back their time. Since time is money, using tech has the indirect benefit of lower operational costs and increased efficiency for your property. This only further contributes to your property’s success as your staff can be better focused on more important tasks at hand. 

For example, many Affordable properties are storing documents in filing cabinets, scanning and uploading documents by hand. Having software that creates, stores, and compiles documents frees up time and eliminates the possibility of human errors like losing or misplacing important files. Going paperless with the right technology is actually safer and more secure – and let’s face it, no one loves digging into filing cabinets anymore. 

Technology can’t do everything for your property, but it can help you get more done with the team you have and minimize the risk of human error.  

TRACS 203-A 

For those already using affordable housing property management software or if you’re a software vendor, TRACS 203-A has been an ongoing conversation, and we seem to finally be in the home stretch, with implementation expected to start in the second half of 2022. Currently, software vendors are waiting for further guidance from HUD. One good thing to note is the conversation is picking up speed which is why there is some expectation that implementation will happen soon (“Finally!”). 

Once we have an official date, it will be important for vendors to put a plan in place internally to deliver software updates and train teams on the changes. If this isn’t on your radar now, it should be. Our goal is to set up our users for success by having a plan in place to implement changes smoothly and seamlessly. 

3. Provide Better Mental Health Support 

Mental health has been a hot topic for the Affordable housing industry, as of late. Properties are seeing the effects of the pandemic on their residents and as a result, police calls, domestic violence, gang activity, and suicides have increased noticeably. 

Toward the end of 2021, many properties spoke up about putting training in place for frontline workers, specifically for active-shooters, suicide prevention, and general de-escalation training. It’s unfortunate that this is a problem at all for properties, however, it’s important to consider the best ways to enable your frontline staff to handle and recover from catastrophic occurrences around the property. 

The more your staff is supported, the more your residents can also be supported. Providing resources for your residents and employees can also indirectly contribute to the growth of your property. A happy staff and happy residents create safety and helps residents get past barriers they may be experiencing in life. Consider having local hotlines and getting corporate involved as a sounding board for your residents and staff. Be sure that contact information for available resources is accessible to those who may need it. 

Creating a supportive property will help residents do things like pay their rent in a timely manner and will foster an environment residents can truly call home. 

4. Improve Team Satisfaction and Retention  

As Affordable properties pivot from the Great Resignation, it’s time to consider what they can do to retain employees and prevent further resignations. What matters most is showing a clear investment in your staff and training them well so they can be set up for success and career growth. 

Consider your employees: what skill sets do they have? What are their goals? Use that information to map out individualized career plans to get them where they want to go. Have annual or quarterly check-ins set up between managers and their employees so progress can be evaluated and adjustments can be made accordingly. Employees will stay with you if they are learning and growing. 

Encourage management to give positive feedback and affirmation to employees when they complete tough trainings or projects. Affirmation goes a long way in boosting employee’s overall happiness in the workplace. If all feedback is negative despite their growth and progress, they will burnout and leave quickly. 

Another thing to consider is allowing a place for employees to give feedback. Statistics show that retention rates for employees decrease 16% when they feel like they can’t give feedback to their management. But remember that this also requires those who receive the feedback to be open-minded and to actually consider the feedback given by frontline staff.  

Evaluate your training programs for new employees and recurring training programs for veteran staff. 10% of employees will leave early due to poor onboarding and training experiences.  

To read more about emerging trends in Affordable housing, check out this white paper

PropTalk: Myth or Reality: Are Pets Bad for Business? Ft. Victoria Cowart of PetScreening

Elizabeth Francisco sits down with Victoria Cowart, Director of Education and Outreach at PetScreening™. Victoria helps us answer an often-misunderstood business outlook on pets and multifamily living. She gives insight on what “pet-positive” actually looks like, as well as misconceptions around the costs of pets and how operators can start including pets in their revenue strategies. On this episode, enjoy Victoria’s pet puns and gain insightful knowledge around furry family members and apartment living. 

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ResMan Recognized as one of the Top 50 Best Places to Work in Multifamily

ResMan Recognized as one of the Top 50 Best Places to Work in Multifamily

PLANO, Texas, Dec. 13, 2021 — ResMan®, a leading property management SaaS platform provider, has ranked #15 in the nationwide Top 50 Best Places to Work Multifamily®. The annual list of “Best Places to Work Multifamily®” is published by Multifamily Leadership and was announced at the Multifamily Awards show on December 8, 2021.

The multifamily industry, serving apartments and their residents, contributes more than $3.4 trillion to the economy annually, supporting more than 17.5 million jobs. As CEOs and executive teams create culture and innovation around the resident experience, employee engagement is seen as a key driver to meet multiple challenges. The Best Places to Work Multifamily® program recognizes those companies who have established and consistently foster outstanding workplace environments.

“We are pleased to be recognized by Multifamily Leadership and our own employees as a great place to work in this industry,” said Michael Dunn, chief executive officer, ResMan. “This is yet another proof point of our commitment to our team culture, and how our employees make ResMan a great place to work every day. I’m so grateful to everyone here for their relentless drive to succeed on behalf of our customers.”

The rigorous assessment process for this award evaluated each company’s employee policies and procedures as well as responses from the company’s employees.

“Employee engagement is actually a much more powerful indicator of organizational success than the size of the company, as employee engagement is tied to behavior and higher performance,” said Patrick Antrim, Founder and CEO of Multifamily Leadership. “Next generation leaders want to know their company is making a positive impact on the world. They want to know the vision and mission of the organization and that the leaders of the organization are going to drive that mission and vision. This is becoming increasingly more important as society is asking businesses to play a bigger role. The Best Places to Work Multifamily® companies have stepped up to play that role and will have a much bigger voice in the future.”

For more information about, and to register for, the “Best Places to Work Multifamily®” program, visit

ResMan Announces New Leadership Structure

ResMan Announces New Leadership Structure 

PLANO, Texas, December 3, 2021 – ResMan®, a leading property management SaaS platform provider, today announced a new leadership structure to position the company for heightened growth, with Michael Dunn, Elizabeth Francisco, and Nick Olsen guiding operations, strategy and innovation as part of the greater executive team.  

Michael Dunn, Chief Operating Officer, will serve as the company’s new Chief Executive Officer with responsibility for the day-to-day operations and business growth, executing on ResMan’s vision to help property managers operate more efficiently. Dunn assumes the role from Paul Bridgewater who departs the company following the successful completion of the Inhabit transaction. 

ResMan President Elizabeth Francisco will continue in her current role, taking on expanded responsibilities to support expansion goals in the residential and multifamily property management market. As an expert and influencer in the space, Francisco will lead client advocacy efforts for ResMan, seeking additional opportunities to represent the company and its client base among national association groups. 

Nick Olsen, who has been instrumental to ResMan’s technology development for more than a decade and recently assumed the company’s Chief Technology Officer role, is responsible for all tech and engineering resources, research, and development that support ResMan’s market-leading software solutions. 

“A customer-first approach and commitment to innovation drive everything Michael, Elizabeth and Nick do at ResMan,” said Lisa Stinnett, CEO of Inhabit IQ, parent company of ResMan. “Elizabeth is a sought-after voice in property management and her unique passion and insight continue to be a North Star for ResMan. Similarly, we’re fortunate to benefit from Michael’s operational expertise and Nick’s technical vision that set ResMan apart in the industry.”  

Digital Storefront: How to Capitalize on your Property Management Website

The world seemed to deal with aftershocks from the technology earthquake of the 21st century when COVID-19 happened in early 2020. The modern consumer began demanding a complete shift to digital in both their business and personal life in order to stay fully connected and informed. The general public has now come to expect businesses to be fully online asking more of businesses in their online resources with a (to no surprise) lower tolerance for anything less. 

It sounds harsh, but in reality, consumers have changed and they know what they want and where to find it online. If you’re not online, to many, it might be as if your business doesn’t exist. But even if you are online, you have another hurdle. Because of the Internet and the massive zoo that is online content, it’s difficult to know where and how to get in front of consumers. Not only just consumers but the right consumers need to be able to easily find your property’s website or they might never bother to find your business at all (remember the low tolerance?) 

SEO, Paid Ads, and An Active Website… Oh my! 

The trifecta of an online presence includes: SEO (search engine optimization), paid ads and an active website. These three initiatives should drive people to your website if they aren’t already visiting. Here’s a short guide to getting these three things where they need to be: 

SEO – We’ll get into the active website, but if your website is being updated regularly with fresh content, you can easily figure out the keywords that your prospects are searching for. Neil Patel has a great tool for SEO beginners. Go from a free to inexpensive plan and gauge traffic for keyword searches and percentage possibilities of rankings on page 1 of Google.  

Paid Ads – List your active units and properties in paid ads, whether on social media or Google. Start with a small amount of money and test out different copy and images. See where traffic engages the most and put a little more money toward it. Repeat several times. Always test ads as much as possible by figuring out what the market wants to see once your ad is in front of them. 

Active Website – The word “active” is key here. Uploading regular resources signals to Google that your site is putting fresh content out for consumers – and Google rewards that by bumping you to higher pages on their search engine. That content, whether it be blogs, announcements, or general unit information, should include SEO keywords that your prospective renters are searching for so that links to your site are returned in their search results.  

The entire point is: make it easy for the consumer to find you. The easier it is for them, the more likely they are to give your brand and website a chance to earn their business. If you don’t have the internal resources or capabilities to help you with these initiatives, you can outsource to an expert to get the process started.  Now that you have an approach for driving traffic to your website, let’s talk about what they want to see once they arrive. 

What are future residents looking for on your website? 

In writing school, they teach you “show, don’t tell.” What it really means is let the reader figure out some things on their own – don’t write every detail for them. This is the same for your property’s website. You still need to provide some detail, but your website is the beginning of a customer experience and that’s why it’s important not to overwhelm them. 

A website with nothing but copy and words will quickly motivate a user to bounce, even if the words on the website feel important. Focus on your target market and understanding who they are and what they care about. They’re looking for a future home, so typically any consumer wants to eventually see units, photos of the property, and maybe information on amenities and pricing. However, starting with your home page, you still have to convince them to travel to other parts of the site.  

Typically, your properties’ home pages will be more image-heavy than information-heavy. It should give a visual expectation of their future experience living at your property. Video and photos are a great way to do this and can be a great opportunity to call out important and high interest areas of the site. Putting a CTA (call-to-action) button or a headline about a new promotion the property is running near these eye-catching images and videos is what’s going to keep them interested. 

What does their future home look like? 

As they are checking out units and amenities, it’s important to note that you still have the opportunity to give them all the information they need without writing it all out in words. Your property’s website visitors are more likely to convert when they get as much information as they can online, before they commit to touring in-person. We suggest providing this information visually in three ways: 

Self-guided tours 

Prospects who complete self-guided tours online are 54% more likely to convert into an in-person tour. Giving your prospects the chance to see the landscape tells them exactly what they will experience if they make it their new home. When the prospect does tour in-person, they are not caught by surprise and often have higher intent to lease. 

Neighborhood maps 

If this is their future home, visitors are going to want to see what’s beyond the gates of the apartment community. Interactive neighborhood maps are another way to create transparency with online researchers as they can get a sense for their apartment’s surroundings including schools, shopping centers, and even the distance to the highway. 

Interactive and Unit-specific floor plans 

Many properties upload a single interactive floor plan for each type of unit (studio, 1B1B, 2B1B, and so on). But probably the layout of each unit type varies depending on where it is located. More often than not, prospects are surprised when they tour in-person and see the available unit looks completely backwards or different than what they saw virtually. If they’re already picturing themselves in a unit and you change that picture, it can create friction for them as a prospective resident.  

We advise you let them see it all. Give unit-specific floor plans that are interactive and can not only show what the exact available unit will look like, but where it’s located on the property. Believe it or not, another point of friction for prospects is around location of the unit. When they realize their potential apartment is far away from their parking spot and they try imagining carrying groceries back and forth, they can quickly lose interest. There can be other reasons like being close to the elevator or trash chute or even for a nice view, a customer might be led astray when they don’t get the full picture beforehand. The more a prospective resident knows in advance before touring, the more the in-person visit will reinforce the personal connection they have to your property that drove them to visit in the first place! 

If you aren’t reaching your prospective residents online or aren’t catering to their pre-visit information needs, you’re making it harder than it needs to be to generate and convert leads. Interested in getting your property website to its full potential? Book a demo with us to see how we support property management companies with their websites here.

Cocktails and Compliance: Episode 3

ResMan’s Affordable Compliance experts, Rue Fox and Janel Ganim, are back with a delicious drink and PropTalk’s latest episode of Cocktails and Compliance! Grab a drink with Rue and Janel as you get all of the Fall updates on the Affordable housing industry. From emergency rental assistance plans and the Average Income Test to supply chain disruption and staffing shortages, you can hear it all right here on PropTalk.

To listen to more episodes of PropTalk, visit

Want to make a great cocktail using Skrewball’s Peanut Butter Whiskey?

Here’s one of our favorite Old-Fashioned Peanut Butter Whiskey recipes. You’ll need:

  • Skrewball Peanut Butter Whiskey
  • Bitters
  • Soda water
  • Large ice cube

Be sure to subscribe for more yummy cocktails and all things on Affordable housing! Have a great Thanksgiving!

Technology Adoption Doesn’t Have To Leave Disengaged Employees || Rental Housing Journal

Elizabeth Francisco, President of ResMan, was asked to contribute to the Rental Housing Journal this month. As she discusses the all-too-common problem of not only adopting the technology for a business, she highlights how you can also gain the support and adoption from employees to make that technology worthwhile.

She argues having a human-centric approach to technology will be the game-changer and will be essential to getting buy-in from your employees. You can read the full article here.