ResMan Recaps NMHC’s OPTECH 2021

Last week, the ResMan team headed to National Harbor, Maryland for the first in-person OPTECH event in two years. OPTECH 2021 was hosted at the newly renovated Gaylord National Resort and Convention Center just south of Washington D.C. The hotel and convention center made for a large space, covering three floors for sessions and the trade show floor. 

Over 2,000 attendees and vendors eagerly arrived Monday evening, all of them excited to see both old and new faces at this year’s event. The first night was a great networking opportunity both in and outside of the trade show floor.  

Our Booth at OPTECH 2021 

optech 2021

ResMan’s booth featured our dual touch screen demo stations where attendees could experience first-hand how intuitive and easy-to-use our conventional and affordable solutions are, with many taking the lead in demoing the accounting, budgeting, payments, and online leasing capabilities within the comprehensive platform.  

Our favorite points of conversation revolved around both old and new features launched here at ResMan. Our popular Credit Builder feature allows residents to report their on-time rental payments to credit bureaus, ensuring their largest monthly payments are rewarded with credit growth. Along with that, we shared our new payments feature which will help property managers collect rent hassle-free. The other eye-catching solution we shared was ResMan Websites, which offers high conversion features such as interactive site maps, virtual tours, neighborhood explorers, and unit-specific floor plans. The best part? There’s no coding knowledge needed. Teams are allowed to easily edit website content on the fly, including videos, photos and text.  


The sessions this year were the talk of the conference. NMHC did a wonderful job at providing thought-provoking sessions from knowledgeable leaders in the industry. A majority of conversations revolved around data, technology and the impact of COVID-19 on both businesses and people within property management. 

The Keynote speaker, Suneel Gupta, CEO of Rise, concluded Tuesday’s sessions with a particularly insightful conversation around burnout and coping with feelings of failure in the workplace.  

“We’ve been told success is a result of hard work and grit,” Suneel remarked. “And yet, if you look at the definitions of grit – relentlessness, instant responsiveness, being always on, doing whatever it takes to win – those are also the same actions that lead to burnout. It suggests employees to see grit and burnout as the path to success.” 

$500 Travel Voucher Giveaway 

Giveaways and swag are always a fun part of trade shows. We offered a $500 travel voucher giveaway to booth visitors at OPTECH 2021 as a thank you for stopping by. We will be selecting a winner this week and are excited to give out a nice gift that hopefully brings a much-needed chance to disconnect, relax and recharge! If you visited our booth, be sure to check your inbox this week to see if you won!  

Wrapping Up A Great Event 

It was a fun and exciting week at OPTECH 2021 and we cannot wait for next year’s event. Until then, we’ll be working on enhancements that bring even more efficiencies to our customers in 2022. All in all, NMHC’s OPTECH is a great event and we hope attendees and vendors alike appreciated all of the great content and conversations like we did. Hope to see you in 2022! 

If you attended OPTECH and didn’t have the chance to visit our booth or talk to one of our team members, we would love to connect! Simply fill out a form here to chat with one of our experts! 

ResMan Felt the Love at NAA Apartmentalize 2019

If you made it to the conference in Denver this summer, you already know what a great experience it was. But love?

What’s Love Got to Do with it?

This year at NAA Apartmentalize was particularly exciting for us because, despite being a proven player with the fresh approach, there were some folks that still had not heard of us. But this year, we met hundreds of new friends who had heard not only about our platform but the movement we’ve started. We even reunited with old friends who lamented that their new employer didn’t use ResMan. It seems that more people than ever before know and love ResMan.

One of our clients, Josh Gierach, owner of J.K. Rock, LLC, puts it this way: “I DO love ResMan! ResMan is the best property management software I have ever seen! The board room is without rival!  It allows me to see quickly how well our properties and staff are doing, often without clicking any further. If I want to dig in further, it’s only a click or two away and I can see even more details without needing to go to an entirely different part of ResMan. The platform model, which allows us to insert or remove vendors who provide additional services without a major disruption of our operations/accounting, is genius and very much appreciated!”

This overwhelmingly positive enthusiasm validated our goal to provide brilliant resident experiences that deliver our goal of a Love, Lease, Live lifestyle for your renters. It drives us to work even harder as the industry’s partner for growth.

If we didn’t get the chance to meet you at NAA Apartmentalize or you aren’t familiar with what we bring to the property management industry, this is just a partial recap of our experience in Denver and how love factors in.

Love Isn’t Blind

There are real reasons for the industry’s deep emotional attraction to our movement.

First, love is the basis of who we are. ResMan is a true partner whose entire purpose is built around our three-pronged goal to make it easier than ever before for property owners to provide:

  • Happy homes in safe communities
  • Rewarding careers for those who manage these communities
  • Impressive investment returns for those who takes risks to develop and maintain them

Josh Gierach adds, “[ResMan] has changed our lives and we could not imagine managing our properties without it!  I am genuinely conflicted on whether I want to promote it, because it gives me a huge advantage over others who have not yet discovered it or have failed to see the light.”

Second, with a goal to be the preferred platform for multifamily, we’ve reached a tipping point. At NAA Apartmentalize, ResMan was ranked the industry’s second-most engaged supplier in our category. So the love we’re injecting into this industry, from property management companies to the residents we serve, is clearly being recognized and returned.

Love Your Property Management Technology?

Some believe that the multifamily industry has been a laggard when it comes to adoption of new, enabling technologies. And for good reason: The entrenched incumbents haven’t shown the industry the love it expects.

But with our big dreams, our sights set high, and an insistence on providing the best for our partners and friends, we’ve disrupted the industry. We’ve innovated, grown and delivered results widely enough that we’re no longer just for early adopters.

  • It’s an exciting time for the industry. New approaches, like the one enabled by the ResMan platform, are allowing multifamily property owners to enjoy:
  • An increase in operator efficiency and job satisfaction
  • Improved financial performance of multifamily assets and portfolios

The ability to provide resident experiences that enable the lifestyle that contemporary renters expect

More ResMan Love on the Way

This year’s National Apartment Association’s event will be viewed as a watershed moment in the property management technology revolution we’re experiencing. ResMan isn’t slowing down; in fact, we’re more invested, both financially and personally, from every member of our team.

We have an extremely ambitious 2019 and 2020 ahead. In fact, just this year, we’ve already facilitated:

  • A partnership with Berger Residential, who selected the ResMan platform to power its next stage of growth and business effectiveness
  • A strategic alliance with CoreLogic
  • The launch of ResMan Affordable in April
  • Ongoing focus on new products, with 3 major product releases in the coming months

Love is how we’ve become a multifamily technology leader. The love we receive in return will spark continued innovation on our part.

We invite you to Love ResMan.