PLANO, TEXAS OCTOBER 26, 2020
ResMan®, a leading property management SaaS platform provider, today announced the availability of ResMan Accessibility Pro, the multifamily industries only AI-powered, automatic solution proven to ensure complete compliance with domestic and international regulations including WCAG 2.1, ADA, and 508. The solution applies machine-learning to scan, analyze, and modify a website’s code and behavior to match each user’s needs. ResMan Accessibility Pro is integrated with ResMan Website Pro and Premium subscription plans and is customizable to any website design.
July of 2020 marked the 30th anniversary of the landmark Americans with Disabilities Act of 1990 (ADA). With websites included under that act, not just physical spaces, critical businesses are compliant with the rules or face significant financial consequences. In 2019, there were 11,053 web accessibility suits filed in federal court, an 8.8 percent increase from 2018. In one such class-action lawsuit, Harvard University had to pay the Class Counsel $1,575,000 in attorney fees and expenses alone, not inclusive of the settlement to plaintiffs . Businesses are required to include video captions for those with poor vision, keyboard-based navigation for those unable to use a mouse, text alternatives for images that are compatible with text-to-speech software, color palette changes to make links and navigation easier for color-blind individuals to navigate, and more.
“With Accessibility Pro, property managers no longer need to worry if their website is compliant. It’s designed to allow all of the 56 million people in the United States and over one billion people worldwide who have a disability to get the information they need, in the way they need to receive it, without compromising the website’s design. It’s easy, and it’s automatic,” said Paul Bridgewater, CEO, ResMan.
“In a very litigious world, even the best-intentioned businesses can be targeted for a quick payday. I’ve seen more and more lawsuits regarding ADA compliance, and businesses aren’t sure how to respond. Having a tool like ResMan Accessibility Pro on the site gives me ease of mind so I can focus on the day to day tasks and how to maximize occupancy,” said a representative from First Choice Management Group.
Accessibility Pro’s AI technology analyzes each ResMan platform managed website to visually match the site’s elements to the context of millions of other website designs, learning each piece’s purpose. The system then automatically ensures compliance by updating the site to regulation standards. For example, Accessibility Pro scans all images to extract the embedded text using OCR (Optical Character Recognition) and provides an elaborate alternative text to benefit a blind user of the site. The program re-scans every page of every site, ensuring new updates are being remediated to compliance instantly.
For more information about Accessibility Pro, ResMan is hosting a webinar on November 6th at 2 pm CT: Marketing Experiences for the Virtual Leasing Office. Attendees will learn how innovative property management companies use branded marketing experiences coupled with ADA compliance tools to turn renters into residents effortlessly. The agenda will also include how to drive more traffic to websites, as well as the tools needed for a virtual leasing office and marketing recommendations to make properties stand apart. Register here.