Multifamily Property Management CRM

ResMan’s CRM solution helps you engage leads more efficiently and effectively, accelerating the lead to lease process so you fill vacancies faster while also reducing marketing spend, improving prospect experience, and making it easier for your team to follow up with and convert leads to leases.

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Automate Lead to Lease Best Practices

Create a playbook using triggers, templates, workflows, and automated task assignments to ensure consistency and timeliness of follow up and reach prospects with the right message at the right time based on their budget, preferences and timeline.

Keep Your Team Organized and Focused

The CRM Dashboard acts as a command center for your leasing team, prioritizing leads, surfacing tasks requiring attention, prompting for updates to schedule tours and activities, and helping your team see exactly where they stand on metrics that are important to your leasing success.

Access The Tracking and Intelligence You Need

ResMan CRM Al provides comprehensive real-time analytics to help you make timely and informed decisions so you can optimize marketing spend by channel, detect agent performance gaps and training opportunities, and adjust workflows, triggers and templates to optimize conversion at every stage of the leasing funnel.

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Uncover Insights Faster with
Al-Powered Reporting

Reporting Assistant allows you to ask questions in conversational language and quickly get answers around leasing trends, resident communication, agent performance and more. Results can be delivered in a variety of visual formats and saved and shared via dashboards.

A Modern, Prospect-Centric Solution

ResMan CRM Al has a prospect-centric architecture, so each prospect’s activity across your portfolio is tracked in one prospect record, enabling you to cross- market properties so you reduce marketing spend, improve the prospect experience, and increase the likelihood of conversion.

Frequently Asked Questions

What is a multifamily CRM?

A multifamily CRM is a customer relationship management platform designed specifically for apartment operators and property management companies. It helps teams capture, manage, nurture, and convert leads while providing visibility into leasing performance, prospect engagement, and marketing effectiveness.

How does property management CRM software improve leasing performance?

Property management CRM software helps improve leasing performance by automating follow-up activities, organizing prospect communications, tracking leasing activity, and delivering insights into conversion performance. This helps teams engage leads more consistently and move prospects through the leasing process more efficiently. In ResMan, teams build that follow-up as a playbook using triggers, templates, workflows, and automated task assignments, so every lead gets a consistent and timely response.

What features should apartment CRM software include?

Apartment CRM software should include lead management, automated workflows, communication tools, leasing funnel analytics, lead source tracking, customizable dashboards, and reporting capabilities. These features help leasing teams increase efficiency, improve follow-up, and optimize conversion rates.

How does a multifamily CRM help convert more leads into leases?

A multifamily CRM helps convert more leads into leases by automating leasing best practices, delivering timely follow-up, and helping teams engage prospects based on their preferences and stage in the leasing journey. Consistent communication can improve prospect engagement and accelerate leasing decisions.

Can property management CRM software track marketing performance?

Yes. Property management CRM software provides lead source attribution, leasing funnel analytics, and performance reporting so operators can understand which marketing channels are driving results. These insights help teams optimize marketing spend and improve conversion strategies.

How does apartment CRM software help leasing teams stay organized?

Apartment CRM software helps leasing teams prioritize activities, track prospect interactions, manage follow-up tasks, and monitor key performance indicators through customizable dashboards. This helps teams focus on the prospects and actions that require immediate attention. The ResMan CRM dashboard works as a command center for this, surfacing the tasks that need attention and prompting the team to schedule tours and update activity.

What insights does a multifamily CRM provide?

A multifamily CRM provides visibility into leads, tours, applications, agent activity, leasing performance, marketing effectiveness, and conversion trends. With real-time reporting and analytics, operators can make more informed decisions and identify opportunities for improvement. In ResMan, reporting is used to optimize marketing spend by channel, surface agent performance gaps, and adjust workflows, triggers, and templates to improve conversion at each stage of the leasing funnel.

Does property management CRM software integrate with leasing and marketing tools?

Yes. Property management CRM software is designed to work alongside marketing and leasing technologies to create a connected leasing experience. Integrations help streamline workflows, improve visibility across the leasing funnel, and provide a more complete view of prospect activity. ResMan’s open API connects the CRM to the wider leasing stack, including internet listing services, lead conversion and AI leasing tools, and marketing platforms, so prospect activity lands in one record instead of separate systems.

Does multifamily CRM software connect to apartment listing sites?

Yes. A multifamily CRM should syndicate listings to internet listing services and pull the resulting leads back automatically, so inquiries from the major rental marketplaces arrive in the CRM rather than a separate inbox. That keeps response times consistent no matter where the renter started their search.

Can a multifamily CRM track a prospect across multiple properties?

Yes. A prospect-centric CRM keeps each prospect’s activity in a single record rather than splitting it by property, so teams can see the full history no matter which community the renter contacted first. That structure also makes it possible to cross-market other properties in the portfolio when the first one is not the right fit.

See Why Companies Like Yours Trust ResMan

Ruha Vohra

"The first thing I do each day is start with the dashboard and look at my numbers—our occupancy, our preleases, and our delinquency. I love that everything is right there. I have used Yardi, One-Site, RealPage, and Entrata when I worked with different companies, but my favorite by far has been ResMan, no doubt about it."

Ruha Vohra
Community Manager, Veritas Equity Management

Tammy Busbin

"I have an accountant who just started recently, and she called me up and she said “What am I doing wrong? What am I missing? I’ve done everything on the checklist, and I have nothing else to do for the rest of the month.” I said I think you’re proving the efficiencies of the ResMan system."

Tammy Busbin
Accounting Manager & System Admin, Mansermar, Inc.

Rachael Duran, CAM

""ResMan has saved money and productivity time. Instead of spending 6-8 hours in a day pulling reports and hearing 'Where do I get this? Where do I get that?', in a matter of minutes, we're able to deliver everything in one report.""

Rachael Duran, CAM
Regional Operations Manager, Indio Management

Dustin Lacey

"As we push into a centralized leasing model, we've had to be very intentional about our software stack. Our decentralized operating model covers 25,000 units. For this, we needed a strong partner who could quickly turn around integrations and essentially be a partner for us as we pioneer this new operating model.”

Dustin Lacey
VP of Marketing & Technology, Mark Taylor Residential

Mary Gwyn, CPM

"The first thing that WOWed me was the professional training our team received. ResMan utilized the latest techniques to help our team retain and use the information…in an organized, logical, and memorable way. They made our team’s transition extremely smooth.”

Mary Gwyn, CPM
Chief Innovator, Apartment Dynamics

Adam Kelley

"ResMan's model is focused on efficiency, automating time-intensive processes to outperform the market for residents and owners.”

Adam Kelley
Chief Financial Officer, Neighborly Ventures

Jeannine Myers

"ResMan has been an integral part of our company’s growth, and overall great to work in and with. Thanks to ResMan’s amazing and responsive customer service and easy-to-use platform, we have been able to quickly train new team members, onboard properties with short notice, and resolve issues the day they occur.”

Jeannine Myers
VP of Accounting, New Earth Residential

Dusty Wolf, CPM

"Accountants are smiling and happy. Somebody really thought about how information integrates, and it's been the best integration from on-site data which is a manager's tool to operate their property, and then transferring that information & data to a different level of accounting that reports and balances where it's supposed to go. That process from on-site to corporate office has been beautifully seamless."

Dusty Wolf, CPM
CEO & President, Centra Partners

Lyndsay Hanes, CPM

"I hire people for attitude and aptitude, and they don’t necessarily have experience and they’ve never worked with property management or property management software, but they can jump in and figure it out in just a few clicks. I like the group control settings and the way we’ve been able to customize it to our user's capability and our client's preferences as well."

Lyndsay Hanes, CPM
President of Property Management, Metric Property Management

Tom Gwyn

"It's easy software. It's just intuitive. I love BudgetsPro. [It’s] a great tool that lets you adapt, switch, make changes, and calculate. I also like how it includes capital items. It puts budgets into an intuitive step-by-step process, just like leasing or move-out."

Tom Gwyn
President, Apartment Dynamics

Chris McWilliams

"I always tell people that if they’re looking for more of a partnership, ResMan is the way to go. It doesn’t matter how big or small your company is, you definitely feel like you have a say in what happens and how the software develops. It’s more about having that partnership and not feeling like a small fish in a big sea.”

Chris McWilliams
Director of Systems & Strategic Services, SYNC Residential

John Vranich

"As an early adopter, we always felt like we could get in with our questions and have that personal contact. Whether we’re taking over 1 or 15 (properties), we can get to the finish line… It makes us successful and helps our growth continue to be strong and scalable.”

John Vranich
President, Bryten Real Estate Partners

Michael Knight

"About five years ago, we acquired another company and found ourselves with three different software programs. It became clear that we needed to consolidate and use one program. We chose ResMan and have been thrilled with the results.”

Michael Knight
Principal & Executive VP, Better World Properties

Melinda Howard

"ResMan allows our end-users to get information as quickly as possible without navigating through numerous menus and click paths. This ease of use makes our job easier as trainers because our people don't have to memorize complex navigation steps.”

Melinda Howard
VP of Training and Systems, PLK Communities

Lisa Fisher

"Working with ResMan has been an exceptional experience. The software has proven to be very user-friendly for our staff. Moreover, the Affordable component offers us reassurance in knowing that our business is meeting necessary compliance requirements. ResMan has exceeded our expectations and we highly recommend their services to any management company that is looking for reliable management/compliance solutions."

Lisa Fisher
President, RISE Residential

Kimberly Booker

"When we looked to make a change to our property management system, it was really important to us that we chose a system that allowed us to operate both our affordable and conventional properties in one system."

Kimberly Booker
Senior Regional Property Manager
Fairfield Property Management

Jenny Rosario

"ResMan has all the information we need housed within it. I don’t need to go anywhere to get our accounting or our leasing. It’s all together so we’re able to look at operations and financials at the same time from the same system. We don’t have to pull data out and build spreadsheets. You don’t get this with any other property management system."

Jenny Rosario
Chief Operating Officer, Darcorp Mgmt Group

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