Valentine’s Day is just around the corner, and who better to show a little love to than your residents? Simple gestures can go a long way in improving resident retention rates. In addition to consistent resident communication, going the extra mile around holidays is a great way to engage your residents.
While in-person gatherings may not be possible due to COVID-19, there are plenty of safe ways to show your residents how much you appreciate them. Here are a few of our favorites:
1. Hot Chocolate Kits
Help your residents warm up this winter! Placing hot chocolate kits in your lobby or clubhouse can be a great sweet treat for residents. Put a packet of hot chocolate and a few marshmallows in a bag tied with ribbon, add a sweet message and you’re done!
2. Valentine’s Selfie Station
Setting up a themed selfie station is a fun way to get residents engaging with your property on social media! Add some streamers, paper hearts, balloons or other fun decorations to a wall (with good lighting!) and tell your residents to stop by and snap a photo.
Make sure they tag you on social media (bonus points if you come up with a fun hashtag). To boost engagement, consider making it a contest. Anyone who takes a selfie and tags your property on social media is entered to win a gift card. Not only is this a great way to engage with your residents—it also boosts brand awareness to their connections.
You can never go wrong with candy on Valentine’s Day. Putting together small bags of candy is a fast, easy way to show your residents you appreciate them. Include a heart-shaped note with the candy, and you’re good to go!
4. Heart Hunt
If your property has a decent grounds area, consider leveraging your residents’ cabin fever with a fun scavenger hunt. Place hearts in heavily trafficked areas of your property (clubhouses, fitness centers, playgrounds, etc.). Leave instructions to return the heart to the leasing office for a prize. This can be a great excuse for residents to get outside and stretch their legs a bit after being cooped up for a while.